Real&Powerful Fair Media Council



The News Conference

Tuesday, Dec. 3, 8 a.m. - 4 p.m., The Garden City Hotel. (Doors open at 7.30 a.m)
Advanced registration required.

FMC's annual conference is the largest event in the country to bring the news media and public together for a day of open dialogue, mutual understanding & relationship building. Meet local, regional and national news media taking part in a day designed to increase your media savvy.

At the Protiviti Breakfast, go inside the news with ProPublica President Richard Tofel, BuzzFeed News Editor in Chief Ben Smith & Sree Sreenivasan, Loeb Visiting Professor of Digital Innovation, Stony Brook University, as we chat about the state of the news media & how it's working to earn your trust.

Our luncheon features CNN's John Avlon & Margaret Hoover in a chat about politics, media ... and how they maintain a happy marriage despite opposing political viewpoints.

Plus, 12 panel discussions, networking breaks, story pitching and exhibitors.

Breakfast Town Hall Forum Sponsored by Protiviti at 8 a.m. in the Grand Ballroom

Luncheon & Fireside Chat on Media & Politics at 12.15 p.m. in the Grand Ballroom

12 Panel Discussions Designed to Increase Your Media Savvy in a Media-Driven World

Networking & Exhibitor Breaks Throughout the Day
Real&Powerful Fair Media Council

Track A: News Issues

Gain Insight on What Makes Headlines & How Newsroom Decisions are Made


Terry Lynam, Senior Vice President & Chief Public Relations Officer, Northwell Health & Senior Vice President, Board of Directors, Fair Media Council

1A: Behind the Coverage: Today’s Biggest Headlines
Session I: 9.30 a.m. - 10.45 a.m.

Get an insider’s view of how what’s in the headlines got there. 


Michael Calderone, Senior Media Reporter, Politico

Richard Galant, Managing Editor, Opinion, CNN

Don Hudson, Senior Assistant Managing Editor, Newsday 

Tim Scheld, News & Programming Director, WCBS Newsradio 880



James N. Kinney, Senior Advisor, Mazars USA & Chair, Board of Directors, Fair Media Council

2A: Behind the Coverage: MONEY, POWER & POLITICS

Session II: 11 a.m. - 12.15 p.m.

Get an insider’s view of how what’s in the headlines got there. 


Carol D’Auria, Reporter/Anchor, 1010WINS

Reg Gale, Deputy Managing Editor, Bloomberg News

Ben Max, Executive Editor, Gotham Gazette

Harry Siegel, Senior Editor, The Daily Beast; Columnist, New York Daily News, & Host, FAQ NYC



Joe Calderone, Senior Vice President, Corporate Communications & Development, Mount Sinai South Nassau & Member, Board of Directors, Fair Media Council

3A: Behind the Coverage: RACE, RELIGION & pOLITICS

Session III: 2-3.30 p.m.

Get an insider’s view of how what’s in the headlines got there. 


Michael D. Dawidziak, Founder & President, Strategic Planning Systems, Inc.

Robert A. George, Editorial Writer, New York Daily News

Paul Moses, Contributing Writer, Commonweal Magazine & former City Editor & Religion Writer, Newsday


Networking & Exhibitor Breaks Throughout the Day
Real&Powerful Fair Media Council

Track B: Inside the News

Gain Understanding of the News Process


Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

1b: News & the millennial generation

Session I: 9.30 a.m. - 10.45 a.m.

It’s a generation that uses news differently. Find out what that means for your efforts to get their attention.


Subrata De, Executive Producer, Showrunner & CO-Creator, VICE Investigates

Starr Fuentes, Student, Five Towns College 

Diane Masciale, Vice President & General Manager, WLIW/WNET & Co-Executive in Charge, All Arts



Jeffrey L. Reynolds, Ph.D., President & CEO, Family & Children’s Association

2B: establishing relationships with the news media

Session II: 11 a.m. - 12.15 p.m.

If you want to get into the news, this is what you need to know to fast track your way to becoming a trusted source.


Aisha Al-Muslim, Reporter, The Wall Street Journal

Jamie Herzlich, Small Business Columnist, Newsday

Victoria Schneps, CEO & Publisher, Schneps Communications

David Winzelberg, Reporter, Long Island Business News



Kevin McCrudden, President, Motivate America

3B: Challenges of managing a brand in an ‘always on’ world

Session III: 2-3.30 p.m.

A public relations crisis can happen at any moment. What’s worse: It could be nothing more than a false allegation. Here’s how to be prepared.


Stephanie Caro, Senior Director, Corporate Communications, Canon Solutions America, Inc.

Errol Cockfield, Senior Vice President, Communications, MSNBC

Abbey Collins, Chief Communications Officer, MTA


Networking & Exhibitor Breaks Throughout the Day
Real&Powerful Fair Media Council

Track C: Capacity Building

Improve Media Outreach Efforts & Expand Media Relations Skill Sets


Patricia Kitchen, social media doctor & former reporter, Newsday

1c: Fine-tuning your social media (intermediate to advanced workshop)

Session I: 9.30 a.m. - 10.45 a.m.

Because social media is always changing and there’s always a better, more efficient way to do it. 

Please arrived prepared, as described on the right.


Sree Sreenivasan, Loeb Visiting Professor, Digital Innovation, Stony Brook University, former Chief Digital Officer, City of New York & Metropolitan Museum of Art. Named by Fast Company as one of the 100 Most Creative People in Business

To prepare for this workshop: download the LinkedIn app on your phone. Be ready to ask questions and take lots of notes. Also please read the following:



David North, Multimedia Journalist

2C: the changing face of media relations

Session II: 11 a.m. - 12.15 p.m.

What you need to know, right now.


Greg Galant, CEO, Muck Rack

Sophia Hall, Reporter, WCBS 880 Newsradio

Peter Himler, Founder, Flatiron Communications

Carolyn Levin, Media Attorney & Professor, Of Counsel, Miller Korzenik Sommers Rayman LLP



Cecilia Dowd, Broadcast Journalist

3C: Ultimate Check List: Creating a Modern Media Relations Plan

Session III: 2-3.30 p.m.

It’s a multimedia world. Are you prepared to what that means for media relations today and tomorrow?


Tim Bolger, Editor in Chief, Long Island Press

Jody Fisher, Vice President, Public Relations, Austin Williams

Victor Ramos, Special Writer, Newsday

Stacey Sweet, Executive Producer & Host, Life is Sweet TV



Networking & Exhibitor Breaks Throughout the Day
Real&Powerful Fair Media Council

Track D: Hyperlocal News Coverage

Keys to Securing News Coverage in Your Backyard: Long Island


Christopher Wright, Global Leader – Business Performance Improvement Solution, Protiviti & Member, Board of Directors, Fair Media Council

1D: Navigating Today’s New Local News Landscape

Session I: 9.30 a.m. - 10.45 a.m.

The news landscape continues to fragment, making it harder to get the public’s attention. Find out what that means for having your voice heard on Long Island.


Carl Corry, Journalism Instructor, Suffolk County Community College & Executive Editor, GreaterMoriches

Adina Genn, Law & Government Reporter, Long Island Business News

Warren St. John, President,

Randal Stanley, News Operations Vice President, News12




Katherine Heaviside, President, Epoch 5 Public Relations

2D: how to pitch news stories the media can actually use

Session II: 11 a.m. - 12.15 p.m.

Becoming part of the public conversation is important, but not easy. Learn from the pros. 


Marla Diamond, Anchor & News Reporter, WCBS Newsradio 880

Joe Dowd, Editor & Associate Publisher, Long Island Business News

Jodi Goldberg, Reporter, WNYW/FOX 5 

James Madore, Economics Writer, Newsday

Terry Sheridan, News Director, WSHU Public Radio



Drew Scott, broadcast journalist and former anchor, News 12 Long Island

3D: emerging voices: online-only news outlets

Session III: 2-3.30 p.m.

The public wants news as fast and as fresh as possible. That’s why printed newspapers are declining, but online readership is increasing. 


Ryan Bonner, Regional Editor, Long Island/Hudson Valley.

Denise Civiletti, Editor & Publisher, RiverheadLOCAL

Carl Corry, Journalism Instructor, Suffolk County Community College & Executive Editor, GreaterMoriches

Pam Robinson, Publisher,



How to Choose a Track: Track A is designed for senior-level managers seeking national-to-regional news understanding and networking opportunities. Track B is for hands-on practitioners to take their work to the next level. Track C is for nonprofit organizations and in-house media relations staff seeking best practices and advice. Track D is designed to explain how changes in local news impact outreach by community organizations.



Completion of attendance at The News Conference: Real & Powerful earns attendees professional development certification from the Fair Media Council in one of three categories:

Communications Leadership (Track A & B)
Communications Strategy (Track C & D)
Communications Management (Mixed Sessions)

Location & Venue


The Garden City Hotel 

GPS: 45 7th St., Garden City, N.Y.  11530

Driving? Plenty of onsite parking.

Mass Transit: Directly across the street from the LIRR Garden City Station

Avoid the morning traffic: Spend Monday, Dec. 2 at the hotel at a special rate! See details below. 

Event Details

Advanced registration required. 

Check in begins at 7.30 am. 

Breakfast program starts at 8 am.

Business attire recommended.  

Bring plenty of business cards.

Questions? Contact


You're invited to join the media savvy.

get involved today.

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