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inside the fmc digital toolbox

A Deep Dive into Long Island Media

 The thing about news media is this: It seldom tells its own story. And that may very well explain why the Long Island news ecosystem is often overlooked or even regarded as an underserved area. In fact, Long Island is an incredibly robust media market, both on its own and as part of the New York metro market, the No. 1 media market in the world. But, much like Long Island itself, the Long Island media landscape is complicated and ever changing. This media guide was designed to not only as a directory so you can find the news media you seek, but to offer an insider’s view of how it works and who it reaches.

Inside this digital toolbox, you’ll find a searchable media directory, interactive coverage maps, audience insights, and practical strategies to navigate and succeed in Long Island’s unique media environment.

Media Influence: Key to Success

Economic Powerhouse: Long Island is a dynamic economic force in its own right, with a GDP of $246 billion that rivals major metropolitan areas like Dallas-Fort Worth (The Federal Reserve Bank of New York). But what truly sets Long Island apart is its position within the New York metropolitan area, giving businesses access to the largest media market in the U.S. This combination of economic strength and media influence makes Long Island a prime location for businesses that want to grow and expand their reach, both locally and globally.

Affluence: Long Island’s affluent population and thriving industries, from healthcare to technology, create a strong market for businesses to tap into. With a median household income of $121,000, Long Island offers businesses access to a consumer base with substantial purchasing power (The Federal Reserve Bank of New York). Additionally, its connection to the New York media market provides an unrivaled opportunity for companies to amplify their message. Local outlets like Newsday and News 12 are vital players, and the proximity to Manhattan media giants allows businesses here to leverage a media presence that can reach national and international audiences.

Influence: To truly thrive in this competitive environment, businesses must understand and navigate Long Island’s media landscape. Success requires more than just telling a good story—it requires building strong relationships with journalists, securing media coverage, and staying ahead of media and technology trends. This is where the Fair Media Council (FMC) becomes indispensable. FMC serves as the connection point between businesses and Long Island’s media ecosystem, offering the tools and access necessary to navigate this complex landscape and ensure businesses stay visible in the right media outlets.

FMC gives businesses the strategic insights, connections, and media access they need to succeed in Long Island’s unique environment. By connecting organizations with key journalists and media professionals, FMC ensures that businesses can craft compelling narratives that resonate with the audiences they need to reach. Whether it’s through local media or national exposure, FMC equips businesses with the expertise to leverage Long Island’s powerful media influence for their benefit.

In short, Long Island’s economic power combined with its position in the New York media market offers businesses a unique advantage. Partnering with the Fair Media Council ensures that organizations can fully capitalize on these opportunities, gaining the media savvy necessary to thrive in this competitive and dynamic environment. 

The information in this digital toolbox is designed to help organizations gain access to the media landscape of Long Island and the greater New York metro area. 

TABLE OF CONTENTS

    1. Searchable Database of Key Media Contacts

      • Print & Digital Journalists

      • Radio News Contacts

      • Television News Contacts

    2. Radio Station Coverage Map

      • Clickable Markers with Key Station Information

    3. Television Signal Contour Maps

      • Understanding TV Audience Reach

    4. Radio Station Signal Reach Maps

      • Assessing Regional Audience Coverage

    5. Framing Your Story for Maximum Impact

      • How to Pitch for Local, Regional, and National Coverage

      • Adapting Your Story for Different News Levels

    6. Understanding the Long Island Audience

      • Long Island Audience Personas

      • How to Craft Messages That Resonate

      • Matching Stories to the Right News Outlets

    7. Background on the Long Island Media Market

      • Overview of Long Island’s Media Landscape

      • Why Long Island Functions as Multiple Distinct Markets

    8. Using FMC’s Strategic Resources

      • Building Stronger Media Relationships

      • Gaining Visibility in Local and National Media

 

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