New Primary Sources Speaker Series Begins July 21

FMC’s Primary Sources Speaker Series was created to address one issue: What every organization needs to know to build back better as we recover from the COVID-19 pandemic.

By keeping this series virtual, FMC is able to bring together exceptional speakers regardless of geography to discuss topics built around major themes of interest to every organization, regardless of industry or size. Also worthy of note: As FMC has two distinct audiences — businesses and nonprofits, which may be members — and the news media, this series provides insight and advice for all and features thought leaders, influencers, and experts as speakers.

Made possible, to date, by Mount Sinai South Nassau as our Community Leader sponsor, and HofstraFMC PRIMARY SOURCES SPEAKER SERIES University, Northwell Health, and Protiviti as our Influencer sponsors, and the Bartol Law Firm as a supporting sponsor, the series begins July 21 and runs through September. Here is the July and August schedule:


TRUST & LEADERSHIP: On Wednesday, July 21 at 10 a.m. EST, live on Zoom, the series kicks off with Steve Rubel, Edelman’s Chief Media Ecologist, who will present the key findings from its Edelman Trust Barometer research on the state of trust and what it means for business, nonprofits, media and government. In particular, he will drill down what the crisis of misinformation and its connection to the pandemic mean for communicators and journalists.

CULTURE & TECHNOLOGY: On Tuesday, July 27 at 2 p.m. EST, watch the YouTube Premier of the FMC Fast Chat podcast, “Future-Proofing Your Organization.” The 30-minute chat between Vancouver-based Now of Work CEO and Founder Rocky Ozaki and FMC CEO and Executive Director Jaci Clement will offer a real-time look at how organizational culture and technology impact doing business today. This chat provides insight for the next event. 

MARKETING IN A DIGITAL-FIRST ENVIRONMENT: On Wednesday, July 28 at 10 a.m. EST, live on Zoom, Joan Smith, Managing Director, Protiviti Digital, will give a presentation on what “digital-first” means for organizations, in order to compete effectively in the post-pandemic era, and the essential elements that customers and clients will now expect and demand from brands.


TECHNOLOGY & PERCEPTION: On Tuesday, Aug. 3 at 9:30 a.m EST., live on Zoom, Abigail Posner, Director of the BrandUnit, Google’s creative think tank for agencies and brands. will chat with FMC CEO Jaci Clement on technology, perception and humanizing the digital experience. 

VISUAL STORYTELLING: On Wednesday, Aug. 11 at 10 a.m. EST, live on Zoom, Dawn Murden, Vice President of Success at Shorthand, takes you inside visual storytelling, how it has changed, and what that means for brands and organizations. 



All-access tickets, $145, will provide individuals with access to all events and recordings. Tickets will also be available for individual events, at a rate of $35. As always, FMC member organizations may purchase tickets at the member discount price. For FMC members, the price of an All-Access Pass ticket is $99, and an individual event ticket will be $25.

Access to recordings of events will be made available to All-Access Pass holders. Tickets are final sale, nonrefundable and tax-deductible.


To become a member of the Fair Media Council and enjoy discounted pricing on this event series as well as a host of benefits, click here. (Businesses and nonprofit organizations are eligible for annual membership. Due to the nature of the Fair Media Council’s work as one of the oldest, most successful media watchdog organizations in the country, news outlets are not eligible to be members.)


Steve Rubel is a blogger, writer, and is the executive vice-president in charge of global strategy and insights of Edelman, a global communications firm. He works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned, and social channels. Rubel is one of Edelman’s most visible industry thought leaders. He has been named one of the top 50 social media influencers on Twitter.


Rocky is the Founder & CEO of the NoW of Work – a business transformation firm whose primary focus is helping leaders build future-proofed, resilient teams that are anchored on cultures of innovation and agility. He couples a decade of senior leadership roles in large organizations, with 5-years in start-up tech to form what he believes is the culture and operational DNA for all modern companies. 


Joan Smith is a digital and marketing professional who is now managing director of Protiviti Digital, where she focuses on digital and marketing operating models and transformation strategies, and capability development. She also writes for Technology Insights Blog. Prior to Protiviti, Smith was a marketing professional for Warner Bros. Entertainment Group of Companies, which followed stints at Accenture and NBC Universal.


The Fair Media Council advocates for quality news and works to create a media-savvy society. A 501c3 nonprofit organization, FMC is headquartered on Long Island, N.Y. For more information, email

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