Boot Camp Takes On The Olympics! Reserve Now for July 15

Businesses and nonprofits using social media are urged to attend the Fair Media Council’s Summer Social Media Boot Camp, the Olympic Edition, on Friday, July 15, 7.30 a.m. to 12 noon at South Nassau Communities Hospital Conference Center in Oceanside, N.Y. The comprehensive agenda focuses on best practices, strategy and execution — so attendees can return to work and put their new knowledge into play.

With a relaxed dress code of shorts and flip flops, social media experts will discuss the social media strategy behind the Summer Games; give an inside look at Mashable and what its covering; find out how the growing threat of cybercrime is impacting businesses everywhere; discover where your customers are with the latest demographics behind today’s most popular and rising social media channels; improve your social media customer service and learn how to find the voice of your brand in online channels.

“Last year’s boot camp brought 225 people from Long Island, New York City and Northern New Jersey together to learn from our speakers as well as each other,” said Fair Media Council CEO Jaci Clement. “We’ve moved boot camp to a bigger location this year, but one that’s readily accessible by car or train. This is for all skill levels, and the speakers and our hosts, South Nassau Communities Hospital, are working hard to ensure everyone will enjoy the friendly atmosphere.”

In addition to an incredible array of expert speakers, the event also features ‘therapy sessions’: one-on-one time with a social media expert during the networking breaks, so attendees can get answers to pressing work-related social media questions. And, the Flip Flop Throwdown is back! The best flip flops tricked out to represent their favorite country competing in the Olympics in Rio in August will win a prize.

Topics and speakers on the agenda for the half-day event include:

The Social Strategy Behind the Summer Games – Presented by Lora Dennis, Senior Vice President, Digital; NBC Television Stations

Get an inside look at how NBC’s television stations will use social media to enhance its coverage of the Summer Olympics in Rio de Janeiro this August. From strategy to execution, this timely topic offers an interesting case study in how to put together a social media campaign with defined goals and quantifiable results, while faced with an interesting challenge: Nonstop, awesome content.

A Trending Conversation: Catching Up On The Latest With Mashable Chief Correspondent Lance Ulanoff

In a one-on-one conversation between Ulanoff and Fair Media Council CEO Jaci Clement, boot camp attendees will find out what to expect next from Mashable, inside scoop on what’s happening inside the news and how the trend-setting online pub continues to find new ways to engage readers and stay a step ahead of the competition.

Cybercrime: A Growing Epidemic – Presented by Steve Morgan, Founder & Editor-In-Chief, CyberSecurity Ventures

Online security is of utmost concern to all business owners, and the concern is real: Cybercrime is projected to quadruple in the near future. Find out how that affects businesses of all sizes and how it’s ushering in a new era in cybersecurity.

Hey, Where’d Everybody Go? – Presented by David Chauvin, Vice President, Zimmerman/Edelson Inc.

In the fast-changing world of technology, it’s more important than ever to know where your customers, clients and prospects are hanging out online. The always engaging David Chauvin takes a deep dive into the demographics behind today’s most popular and rapidly-rising social media channels, which is vital information for creating efficient, targeted communications. (Plus, he’ll most likely throw in a cat joke. Or two. Just sayin.’)

Is social media scaring away your customers? – Presented by Randi Busse, President, Workforce Development Group

Thanks to social media, you no longer own your brand – your customers do. With the click of a mouse or the tap of a finger, your customer can tell the world about their experience, and strangers will use that information to make decisions about whether to buy from you or your competitor. Learn what you need to know about customer service in the post-internet world.

Finding Your Voice In Social Media – Presented by Christopher D’Orso, Assistant Director, Enrollment Communications, Stony Brook University

Believe it or not… your social media accounts can have fun! The social media landscape is full of endless amounts of content that compete for your audience’s attention. We’ll discuss the importance of crafting dynamic social content that is both engaging and authentic and discover how the tone/persona of that content is instrumental in attracting your constituency.

The program also includes continental breakfast, refreshment breaks and wifi access.

Sponsorships, exhibit tables and tickets are on sale now. This event attracts a 50/50 split between businesses and nonprofits, making it a great networking event in addition to hands-on training and professional development. To get tickets, click here. To find out more about sponsoring and exhibiting, click here. This event does sell out, so act now.