Primary Sources Speaker Series 2021

leaders & influencers on how to succeed in the new now

All-Access Ticket is one individual ticket good for all events in this series & includes access to live & recorded programs


FMC’s Primary Sources Speaker Series is a virtual event series that was created to address one issue: What every organization needs to know to build back better as we all recover from the COVID-19 pandemic. Expect to learn from thought leaders and influencers tackling the most important issues facing businesses today. Running from July through September, each session is scheduled to last no more than one hour to ensure these sessions are easy to incorporate into your schedule. (See speakers and topics below.) 

All-Access Tickets are available, as are individual event tickets. Fair Media Council members in good standing are eligible to receive discounted tickets. The Fair Media Council thanks its sponsors for making this new event series possible: Our Community Leader Sponsor is Mount Sinai South Nassau. Our Influencer Sponsors are Hofstra University, Northwell Health, and Protiviti. Our Supporting Sponsor is The Bartol Law Firm, P.C.

TO PAY BY CHECK: Simply send an email to to reserve an All-Access Pass or individual event tickets(s). PAYMENT MUST BE RECEIVED PRIOR TO EVENT. Make check payable to Fair Media Council and mail to FMC, 223 Wall Street, #200, Huntington, N.Y. 11743. 

Schedule of Events

Date to be Announced: What Tomorrow's Leadership Looks Like

Founder of PepsiCo’s Transformational Leadership Program, Deb Shaw joins FMC CEO Jaci Clement in a conversation on what tomorrow’s leader looks like, how an organization can create a philosophy and an atmosphere for diversity and inclusion to thrive within its culture, and how culture can be a pathway to improved business performance and success. This session includes audience Q&A.

Deb Shaw is a Fortune 50 senior executive, award-winning entrepreneur, author and former SVP, Chief Global Diversity & Engagement, PepsiCo. Fortune named her one of the 50 Most Powerful Latinas in Business.  

visual storytelling

Dawn Murden, Vice President of Customer Success at Shorthand, the Australian-based storytelling platform used by the BBC, Business Insider, Honda and the Red Cross (to name a few), will take you inside visual storytelling, how it has changed, and what that means for brands and organizations trying to tell their stories effectively in the New Now. A former journalist, Murden is based in London and will gladly take your questions during her live presentation.


Dawn Murden is the Vice President for Customer Success at Shorthand. Based in London, Murden is a former journalist


Abigail Posner, Director of the BrandUnit, Google’s creative think tank for agencies and brands. will chat with FMC CEO Jaci Clement on technology, perception and humanizing the digital experience. A Harvard graduate, Posner is also a beauty blogger and lifestyle influencer. Be in the know in 30 minutes! NOTE: For this Fast Chat, audience members may ask questions in advance.


Abigail Posner is the Director of the BrandUnit, Google’s creative think tank for agencies and brands.  As a thought leader, author, manager and corporate executive, she inspires people to view their business challenges and everyday behaviors through a more human lens that celebrates the multifaceted aspects of the individual. Prior to joining Google, Posner was Executive Vice President, Strategy Director at Publicis New York.  A Harvard graduate, Posner also blogs and podcasts regularly on beauty in our culture.
Available Only for All-Access Pass Holders

culture & technology: Future-proofing your organization

Vancouver-based Now of Work CEO and Founder Rocky Ozaki talks how to future-proof your organization with FMC CEO and Executive Director Jaci Clement. Be in the know in 30 minutes with this real-time look at how organizational culture and technology impact doing business today. Access to this chat is free and provides insight for the next event. Originally part of the FMC Fast Chat Podcast, Season 2.


Rocky Ozaki is the Founder & CEO of the NoW of Work – a business transformation firm whose primary focus is helping leaders build future-proofed, resilient teams that are anchored on cultures of innovation and agility. He couples a decade of senior leadership roles in large organizations, with 5-years in start-up tech to form what he believes is the culture and operational DNA for all modern companies.


Steve Rubel, Edelman’s Chief Media Ecologist, will present the key findings from its Edelman Trust Barometer research on the state of trust and what it means for business, nonprofits, media and government. In particular, he will drill down what the crisis of misinformation and its connection to the pandemic mean for communicators and journalists. This live session will include questions and answers: Audience members will not be on camera, but may use the Q&A box.


Steve Rubel is a blogger, writer, and is the executive vice-president in charge of global strategy and insights of Edelman, a global communications firm. He works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned, and social channels. Rubel is one of Edelman’s most visible industry thought leaders. He has been named one of the top 50 social media influencers on Twitter.

marketing in a digital-first world

Joan Smith, Managing Director, Protiviti Digital, will give a presentation on what “digital-first” means for organizations, in order to compete effectively in the post-pandemic era, and the essential elements that customers and clients will now expect and demand from brands online. This live session will include questions and answers: Audience members will not be on camera, but may use the Q&A box.


Joan Smith is a digital and marketing professional who is now managing director of Protiviti Digital, where she focuses on digital and marketing operating models and transformation strategies, and capability development. She also writes for Technology Insights Blog. Prior to Protiviti, Smith was a marketing professional for Warner Bros. Entertainment Group of Companies, which followed stints at Accenture and NBC Universal.

Why This Series

Grow your knowledge and stay ahead of your competitors

Earn FMC Credits

Earn FMC Continuing Education Credits to show employers your commitment to your professional development.


Trusted Knowledge

Thought leaders and influencers from a range of industries provide real-time expertise on a variety of topics.

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Anytime, Anywhere

Our virtual format means you can attend each installment no matter where you are, and enjoy the recordings on demand.

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