Heads Up, Everybody! How a Credit Union Claimed Summer

Nothing says summer on Long Island than the Bethpage Air Show taking place at Jones Beach over the holiday weekend.

Since our members, readers and followers are always looking for branding advice, we asked Bethpage’s own Linda Armyn to pen a piece offering the inside skinny behind the air show. And it’s available to you now, as part of the Fair Media Council’s 2016-17 New York/New Jersey Publicity Guide and Media Directory, on sale at Amazon.

Armyn joins an impressive lineup of contributing writers to this year’s guide (formerly known as the media guide, but dramatically expanded over the years), offering incredible tips and advice on media relations, branding, public relations, marketing and more.

Who else is in there? Glad you asked! Here’s a partial listing:

• Epoch 5’s Katherine Heaviside gives advice on holding a successful press conference
• Northwell’s Terry Lynam gives rebranding tips, following the rebrand of North Shore-LIJ Health Systems to become Northwell
• Hofstra University Prof. Jeffrey Morosoff discusses how a well-crafted press release release remains a vital component in a communicator’s toolkit
• Farmingdale State College’s Patrick Calabria gives an inside look at what you say vs. what the media hears
• South Nassau Communities Hospital Mark Head offers a detailed report on how to leverage social media to build a brand

The New York/New Jersey Publicity Guide & Media Directory is everything you need to secure news coverage in the New York metro area — the No. 1 media market in the world. To purchase either a soft cover book or a Kindle download (or both at a bundle discount price), simply click here. 

The guide is part of the Fair Media Council’s mission to create a media savvy society. Combined with membership and exclusive events designed to build working relationships with the media, FMC offers continuous professional development and training opportunities for businesses and nonprofits of all sizes.