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Bethpage Federal Credit Union

PROUDLY PRESENT

Summer Boot Camp: Future of Communications

Engage with Experts. Earn Certification. See Program Below

This half-day event gives you a look into the future of news & communications. Discover what’s trending and changing news as you know it. Learn, ask questions & network in a relaxed atmosphere and a casual dress code. Return to the office armed with new information, tips and advice to advance your media relations, social media and marketing efforts. Earn 4.0 credits for “Communications Practitioner” Certificate. It happens Friday, July 26, 2019, 7.30 am – 12 noon, South Nassau Communities Hospital Conference Center, Oceanside, N.Y. 

Getting There

Boot Camp takes place in the Conference Center of South Nassau Communities Hospital. Use the Main Entrance. The Conference Center will be to the right.

The LIRR’s Oceanside Station is about 1 mile away

Summer Boot Camp Featured Speakers

Steve Rubel

Chief media ecologist, edelman

MEDIA FORECAST: A new era in media is emerging – one where audiences gravitate toward having a more direct relationship, vs an intermediated one, with certain creators that speak to them. This will create news rainforests that will flourish, but it also creates news deserts where it will not. The Edelman Media Forecast is a new research initiative that covers these trends in depth. Steve will explain how this transition is playing out and what it means for marketing communications as well as audience development strategies.

Prof. Steven Skiena

Prof. Steven Skiena

Director, Institute for AI-Driven Discovery & Innovation, Stony Brook University

ARTIFICIAL INTELLIGENCE & NEWS ANALYSIS: How can we quantitatively measure the quality of news and media sources?  We are working to answer this question with big data techniques and artificial intelligence algorithms.  Our MediaRank project (www.media-rank.com) analyzes over 50,000 online news sources, computing several objective metrics of quality to differentiate among them.   Our analysis shows how news is consumed and comprehended by individuals and groups on social media.

Manoj Shamdasani

Vice President, News Development, News 12 Networks

NAVIGATING NEWS 12 NETWORKS TODAY: Understanding audience segmentation in a continuously fragmenting media landscape is imperative for anyone to successfully pitch a story. Here’s a hyperlocal look at the changes in the news in your backyard.  

Diane Masciale

Vice President & General Manager, WLIW/WNET, Co-Executive in Charge, All Arts

ARTS COVERAGE IS HERE: WNET/WLIW’S newly-launched All Arts is an ambitious Public Media project covering arts and culture, including dance, film, music, theatre, visual arts and everything to do with words. From demographics and audience segmentation to how to successfully pitch All Arts, this overview will provide an inside look at content and audience expectations in order to help you create an accurate, successful pitch.

Jody Fisher

Jody Fisher

Vice President, Austin Williams

HOW COMMUNICATORS PROVE THEIR WORTH: Because nothing screams ‘expendable’ to an employer more than an employee not understanding ROI, JodyFisher will discuss the ways today’s communicators can provide verifiable proof that their media and social media campaigns (and themselves) are worth every penny – 10 times over. (Bosses, take note: If you have communicators on staff and wonder what it is they actually do, herein lies your answer.)

Summer Boot Camp Sponsors

vli

Questions? Call 516-224-1860, ext. 1 or email info@fairmediacouncil.org


For more than a decade, the Fair Media Council has offered this event as a way to help businesses, nonprofits and media outlets understand the latest trends in communications and how to prepare for what’s next. This FMC event has helped hundreds of organizations evolve communication strategies and skill sets.

All skill levels are welcome. Our boot camp strives to be an accommodating, welcoming place to make anyone a better communicator, regardless of job or industry. 


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