ALL THE KIDS ARE DOING IT: Social Media Boot Campers enjoyed an interactive event where Tweeting and Facebooking was part of the program. Thanks to The Marketing Boutique’s Ellen Williams, who took this shot — and has won a free one-year membership in FMC for her firm.
IT TAKES A VILLAGE & ONE OVERWORKED WIFI PASSWORD to pull off a social media boot camp like the one we had last week. From the sponsors who allow the event to happen (props to Bethpage Federal Credit Union, Northwell Health, Farmingdale State College, Mazars USA, Press Club of Long Island and Long Island Business News) to our host, South Nassau Communities Hospital, which worked so diligently to ensure everything from the parking to the food was a positive experience.
Social media boot camp is just one of many ways FMC works to help people be responsive, responsible and successful in the public domain.Our attendees — intrepid souls, to be sure — worked hard all morning interacting with speakers and hashtagging their thoughts online.
With the help of multimedia producer Carl Corry, the event was on Periscope, adding a new dimension to the engagement level. FMC Board Chair Jim Kinney stayed all morning. Folks like Donna Drake and Rich Kruse showed up and just started helping out.
For all of the above, we’re immensely grateful.
And then, the speakers.
1010WINS News & Programming Director Ben Mevorach gave fascinating insight into how the radio station is using social media to tap into new audiences. Using the station’s award-winning, multimedia investigative series, Generation H: The Heroin Epidemic, as a case study, Ben’s talk generated a multitude of questions from the audience. The answers illustrated what goes on inside the newsroom at one of the best news stations in the country.
St. Joseph’s College Social Media Executive Director Brian Wasson presented a 5for5 — a five minute talk with four tips and one lesson learned — on how the college has created a successful blog site. Questions and more questions for Brian illustrated how blogging is a goal for so many, yet difficult to do well.
Edelman’s Steve Rubel gave a macro look at trends happening in the communications space. The big takeaway? The inversion of influence: It’s people, not institutions, who have the power today.
Hofstra University’s AVP for University Relations Karla Schuster and Social Media Manager Carley Weinstein gave a 5for5 on engagement, focusing on how the university used social media in the presidential debate hosted on its campus. (OK, it was really more like a 5for8, but their enthusiasm in explaining their social strategy made it time well spent.)
And. Then. Chris. Dessi. Spoke. His mix of energy and authenticity illustrated perfectly what it means to have a voice and a brand in the online world. Combined with concrete advice for how to create a remarkable brand, his talk resulted in a long line of boot campers wanting to chat with him one-on-one, before he braved the wilds to trek back to Westchester.
Good show, everybody.