Monday, November 19, 2018

A Day of Open Dialogue with Local, Regional & National News 

The News Conference:

Real & Powerful Program 2018

Real & Powerful Community Champion

Taking you behind headlines and beyond soundbites, The News Conference: Real & Powerful brings out the best in national & local news to demystify today’s media landscape. Facilitated workshop settings are crafted to encourage exclusive discussion opportunities, while relaxed networking breaks provide time to establish relationships with media and area leaders.

Thursday, Nov. 29, 2018, 8 a.m.- 4 p.m., The Garden City Hotel. Preregistration Required.

Engage with today’s foremost journalists, lauded communication professionals and noted community leaders who are hand-selected to participate in an event unlike any in the country. Now, you may even earn a certificate to illustrate commitment to professional development in the arena of media relations and communications.

Get Media Savvy.

Real & Powerful Agenda

Doors Open 7.30 am on Thursday, Nov. 29, 2018 at the Garden City Hotel.  Need Directions? See Map Below.

Breakfast & Networking: 8 a.m. in the Grand Ballroom

Featuring a Conversation with Pat Dolan, CEO & Owner, Newsday, & Founder, News12 Networks
Real & Powerful Sponsor

 

Breakfast & Luncheon: 2.0 Credits for Each

John Carreyrou at Fair Media Council's The News Conference: Real & Powerful, Nov. 29, 2018

Luncheon & Networking: 12.30 p.m. in the Grand Ballroom

Featuring Acclaimed Wall Street Journal Investigative Reporter John Carreyrou

2.0 credits

A two-time Pulitzer Prize-winning investigative reporter, John Carreyrou has been awarded the George Polk Award for Financial Reporting, the Gerald Loeb Award for Distinguished Business and Financial Journalism in the category of beat reporting, and the Barlett & Steele Silver Award for Investigative Business Journalism for his extensive coverage of Theranos. His work revealed the blood-testing company founded by Elizabeth Holmes, which amassed a valuation of $9 billion and compiled a dream team board of directors, was a fraud. His book, Bad Blood: Secrets & Lies in a Silicon Valley Startup, is now being made into a movie starring Jennifer Lawrence.

Real&Powerful Fair Media Council

Exclusive Workshop Offerings & Certification

Select 3 workshops to attend during the day: two in the morning and one after lunch.  A total of 12 workshops are offered. You may choose a track, or pick and choose workshops regardless of track. If you have any questions or seek advice on choosing topics, email info@fairmediacouncil.org
NEW! Attendance for the day will earn participants certification in communications strategy or communications leadership, dependent upon which tracks are chosen. If you are picking and choosing workshops regardless of tracks, the certificate achieved will be communications management. Each workshop is 1.5 credits. Participants need to attend 3 workshops, plus breakfast and lunch, to obtain 8.5 credits and receive the certificate.

Workshops

Real&Powerful Fair Media Council

Track A: Conversations

Attend all 3 workshops in this track (plus breakfast & lunch) for communications leadership certificate

9.30 – 10.45 am

Session 1A. Why You Need News That’s Real & Powerful: Establishing Trust in a Republic Fed Up with ‘the Media’ – After a nation-wide “Not the Enemy” campaign, the news media doubles down to establish trust and credibility in the digital age. What’s at stake is not only the survival of the media industry but that of an informed electorate and a strong foundation for democracy to flourish. It all starts with the media in your backyard.

Panelists:

  • Carolyn Levin, Media Attorney & Professor, Long Island University & Member, Advisory Board, Fair Media Council
  • Marcy McGinnis, Former Senior Vice President, News Coverage, CBS News
  • Steve Rubel, Chief Content Strategist, Edelman & Member, Advisory Board, Fair Media Council

Moderator: Bruce Lambert, Reporter, The New York Times (retired) & Member, Advisory Board, Fair Media Council

1.5 Credits


10.45 – 11 am Networking Break 

11 am – 12.15 pm
Session 2A. Behind the Coverage: Power, Money & Politics – With the midterms in the rearview mirror, here’s a look at what’s next for an America mired down in politics in lieu of governing, with the added bonus of a White House providing never-before-seen challenges to media coverage and the public’s right to know.

Panelists:

  • Ben Max, Executive Editor, Gotham Gazette, & Host, Max & Murphy, WBAI
  • Ben Mevorach, News & Programming Director, 1010WINS
  • Pat Milton, Senior News Producer, CBS News

Moderator:

  • Joe Calderone, Senior Vice President, Communications & Development, South Nassau Communities Hospital & Member, Board of Directors, Fair Media Council

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2 – 3.30 pm
Session 3A. Behind the Coverage: Race, Religion & Politics – Hot-button issues. A divisive nation. Here’s a look at how the state of the media industry impacts what it chooses to cover, and how to cover, issues vital to the fabric of American society.

Panelists:

  • Hugo Balta, President, National Association of Hispanic Journalists
  • Jay Dow, Correspondent, PIX 11 & Host, “Talk It Out With Jay Dow,” Facebook Live
  • Bob Keeler, Editorial Writer, Newsday & Member, Advisory Board, Fair Media Council
  • Jon Friedman, Media Writer, Time, Esquire & more

Moderator: Michael Dawidziak, Founder & President, Strategic Planning Systems, Inc.

1.5 Credits


 

Real&Powerful Fair Media CouncilTrack B: Issues

Attend all 3 workshops in this track (plus breakfast & lunch) for communications leadership certificate

9.30 -10.45 am

Session 1B. Roundtable Discussion: Real News, Right Now – A session devoted to demystifying media based on current events. Gain an understanding at how what’s in today’s news got there, the stories and decisions behind the scenes that turned stories into headlines, what’s upfront and why other news didn’t see the light of day.

Panelists:

  • NJ Burkett, Reporter, WABC-TV
  • Carol D’Auria, Reporter, 1010WINS
  • David Freedlander, Contributor, New York Magazine, Politico Magazine, Daily Beast
  • David Winzelberg, Reporter, Long Island Business News

Moderator:

  • Katherine Heaviside, President, Epoch 5 Public Relations

1.5 Credits


10.45 – 11 am Networking Break

11 am – 12.15 pm
Session 2B. Establishing Relationships – Becoming a trusted source with the news media takes time, effort and commitment. Find out what the media wants from you, starting from the moment you introduce yourself to when it’s time to try selling them a story.

Panelists:

  • Aisha Al-Muslim, Reporter, The Wall Street Journal
  • Cecilia Dowd, Reporter, FiOS1 News
  • Jodi Goldberg, Reporter, FOX5/WNYW
  • Sophia Hall, Reporter, WCBS Newsradio 880
  • Jamie Herzlich, Freelance Writer for Newsday
  • Larry Jaffee, Lecturer, Journalism & New Media Studies, St. Joseph’s College; Adjunct Professor, New York Institute of Technology; freelance journalist

Moderator: David North, Journalist & Broadcaster, Member, Board of Trustees, Press Club of Long Island

 

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2-3.30 pm
Session 3B. At Risk: Your Health & Wellness in the Digital Age – Technology ensures you’re connected 24/7 but internet addiction is real and it’s proving detrimental to mental and physical health. And it’s about to get worse, as we take things to the next level with emerging forms of media – artificial intelligence, augmented reality and mixed reality – causing conflict between your brain (what you know) and your senses (what you feel). Here’s what you need to know to protect the health and well being for you and your kids, at home, school and work.

Panelists:

  • Jamie Cohen, Assistant Professor & Program Director, School of New Media, Molloy College
  • Dr. Adhi Sharma, Chief Medical Officer, South Nassau Communities Hospital
  • Donald Sturz, Ph.D., Superintendent, Valley Stream School District 24 & Member, Advisory Board, Fair Media Council
  • Jessy Warner-Cohen, Ph.D., MPH, Health Psychologist, Long Island Jewish Medical Center & Assistant Professor, Psychiatry and Medicine, Zucker School of Medicine at Hofstra/Northwell

Moderator: Jeffrey L. Reynolds, Ph.D., CEAP, SAP, President & CEO, Family & Children’s Association

1.5 Credits


Real&Powerful Fair Media CouncilTrack C.: Reputation Management

Attend all 3 workshops in this track (plus breakfast & lunch) for communications strategy certificate

9.30 – 10.45 am

Session 1C. From “Best-Kept Secret” to Influencer – Building your street cred through news coverage and an online presence is essential to strengthening your brand and finding an audience, especially if you’re trying to reach Millennials and even their younger siblings. Here’s how to start from a position of strength.

Panelists:

  • Patricia Kitchen, Reporter, Newsday
  • Jeffrey S. Morosoff, Associate Professor, Journalism, Media Studies & Public Relations, Hofstra University
  • Greg Galant, Cofounder & CEO, Muck Rack

1.5 Credits


10.45 – 11 am Networking Break

11 am – 12.15 pm
Session 2C. At Risk: Your Reputation in the Digital Age – Negative media coverage happens — for many reasons. Discover how vulnerable you and your organization may be to reputation attacks that begin as one story in the news, which then finds its way into a variety of social media sites.

Panelists:

  • John Colascione, CEO, LongIsland.com & Author, Mastering Your Website: Insider’s Guide to Fully Understanding Your Website, Search Engine Optimization & Building Your Brand
  • Marla Diamond, Anchor & Reporter, WCBS Newsradio 880
  • Jody Fisher, Vice President, Austin Williams
  • Steve Haweeli, President, WordHampton Public Relations, Inc.

Moderator: Drew Scott, Anchor, News 12 Long Island (retired)

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2 – 3.30 pm
Session 3C. Case Studies: Pitching Stories to Enhance & Manage Your Reputation  – Make your pitch, and let these experts help you take your pitch to the next level. Beginner mistakes can be costly and often damage your credibility to become a trusted source. The do’s, the don’ts and lessons learned the hard way will be discussed. (Our advice? Walk in prepared with a pitch of 85 words or less, and press releases to give out on the spot. You’ll impress, and maybe even land in the news. Our track record finds 3-5 organizations typically land in the news, simply for showing up to this panel and following the directions.)

Panelists:

  • John Bonomo, Senior Director, Communications, New York City Region, Charter Communications
  • Joe Calderone, Senior Vice President, Communications & Development, South Nassau Communities Hospital & Member, Board of Directors, Fair Media Council

  • Adina Genn, Reporter, Long Island Business News

  • Dave Gil de Rubio, Editor, Anton Media Group

Moderator: Sammy Chu, Chief Executive Officer, Edgewise Energy

 

1.5 Credits


 

Real&Powerful Fair Media CouncilTrack D: Advocacy

Attend all 3 workshops in this track (plus breakfast & lunch) for a communications strategy certificate

9.30 am – 10.45 am
Session 1D. Getting Ready to Be Heard: Understanding the Local News Landscape & News Today – An overview of the Long Island media scene and how to use it effectively. There’s plenty of media out there, but it’s changed far more rapidly than peoples’ news habits have, and that results in an information gap in how to get your news out effectively and to the audience you want to reach. From the basics of what “news” means today and how the local landscape has changed, to tips to becoming media savvy in today’s media environment, this panel discussion is necessary for getting news coverage on Long Island.

Panelists:

  • Alex Costello, South Shore Editor, Patch.com
  • Diane Mascali, General Manager, WLIW 21 Public Television
  • Norm Prusslin, Professor & Director of Media Arts Minor, Stony Brook University
  • Michael White, Editor & Publisher, GreaterLongIsland.com

Moderator: Christopher Wright, Regional Managing Director & Global Leader, Protiviti & Member, Board of Directors, Fair Media Council

1.5 Credits


10.45 – 11 am Networking Break

11 am – 12.15 pm
Session 2D. Finding Your Voice: Pitching the Media – Learn the secrets to pitching a story to the media, from the media. They’ll give you tips and guidelines you can immediately put into practice while helping you establish relationships with the people on the panel.

Panelists:

  • Richard Galant, Senior Editor, CNN Opinion
  • James Madore, Business Writer, Newsday
  • Terry Sheridan, News Director, WSHU Public Radio
  • Robert Sinclair, Jr., Spokesperson, AAA Northeast

Moderator: James N. Kinney, Senior Advisor, Mazars USA LLP & Chair, Board of Directors, Fair Media Council

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2 – 3.30 pm
Session 3D. Learning to Echo: Got Some Press, Did You? – News coverage is essential to an organization’s growth. It’s as true today as it was before social media arrived on the scene. Here’s how to leverage both to get extra mileage out of every story placement so you remain in the public eye in an efficient, streamlined manner (which is especially important for organizations with limited resources or without media relations experts on staff).

Panelists:

  • Joe Dowd, Editor & Co-Publisher, Long Island Business News
  • Jason Molinet, Senior Director, Online News Editor, Northwell Health
  • TBA

Moderator: Rosalie Drago, Long Island Regional Director, Workforce Development Institute

1.5 Credits

The Garden City Hotel Is Situated Right Across The Street From LIRR's Garden City Station. No Taxi Needed!

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Real&Powerful Fair Media Council