Saturday, September 22, 2018

The News Conference: Real & Powerful Program 2018

Real&Powerful Fair Media CouncilTaking you behind headlines and beyond soundbites, The News Conference: Real & Powerful brings out the best in national & local news to demystify today’s media landscape. Facilitated workshop settings are crafted to encourage exclusive discussion opportunities, while relaxed networking breaks provide time to establish relationships with media and area leaders.
Thursday, Nov. 29, 2018, 8 a.m.- 4 p.m., The Garden City Hotel. Preregistration Required.
Engage with today’s foremost journalists, lauded communication professionals and noted community leaders who are hand-selected to participate in an event unlike any in the country. Now, you may even earn a certificate to illustrate commitment to professional development in the arena of media relations and communications.

Get Media Savvy.

Real & Powerful Agenda

Doors Open 7.30 am on Thursday, Nov. 29, 2018 at the Garden City Hotel.  Need Directions? See Map Below.
Real&Powerful Fair Media Council

Breakfast & Networking: 8 a.m. in the Grand Ballroom

Featured Speaker to be announced

2.0 Credits

Breakfast & Luncheon

John Carreyrou at Fair Media Council's The News Conference: Real & Powerful, Nov. 29, 2018

Luncheon & Networking: 12.30 p.m. in the Grand Ballroom

Featuring Acclaimed Wall Street Journal Investigative Reporter John Carreyrou

2.0 credits

A two-time Pulitzer Prize-winning investigative reporter, John Carreyrou has been awarded the George Polk Award for Financial Reporting, the Gerald Loeb Award for Distinguished Business and Financial Journalism in the category of beat reporting, and the Barlett & Steele Silver Award for Investigative Business Journalism for his extensive coverage of Theranos. His work revealed the blood-testing company founded by Elizabeth Holmes, which amassed a valuation of $9 billion and compiled a dream team board of directors, was a fraud.

His book, Bad Blood: Secrets & Lies in a Silicon Valley Startup, is now being made into a movie starring Jennifer Lawrence.

Real&Powerful Fair Media Council

Exclusive Workshop Offerings & Certification

Select 3 workshops to attend during the day: two in the morning and one after lunch.  A total of 12 workshops are offered. You may choose a track, or pick and choose workshops regardless of track. If you have any questions or seek advice on choosing topics, email info@fairmediacouncil.org
NEW! Attendance at 3 workshops, plus breakfast and lunch, will earn participants certification in communications strategy or communications leadership, dependent upon which tracks are chosen. If you are picking and choosing workshops regardless of tracks, the certificate achieved will be communications management.
Each workshop is 1.5 credits. Participants need to attend 3 workshops, plus breakfast and lunch, to obtain 8.5 credits and receive the certificate.

Workshops

Real&Powerful Fair Media Council

Track A. Conversations: Behind the Headlines & Beyond the Soundbites of Current Events to Demystify the News Process

Attend all 3 workshops in this track (plus breakfast & lunch) for communications leadership certificate

9.30 – 10.45 am

Session 1A. Why You Need News That’s Real & Powerful: Establishing Trust in a Republic Fed Up with ‘the Media’ – After a nation-wide “Not the Enemy” campaign, the news media doubles down to establish trust and credibility in the digital age. What’s at stake is not only the survival of the media industry but that of an informed electorate and a strong foundation for democracy to flourish. It all starts with the media in your backyard.
Takeaways: Impact on Society of Media Industry Challenges; Importance of Local News to Maintain Community Quality-of-Life Standards & Competitive Business Advantages

1.5 Credits


10.45 – 11 am Networking Break 

11 am – 12.15 pm
Session 2A. Behind the Coverage: Power, Money & Politics – With the midterms in the rearview mirror, here’s a look at what’s next for an America mired down in politics in lieu of governing, with the added bonus of a White House providing never-before-seen challenges to media coverage and the public’s right to know.
Takeaways: Improved Understanding of Current Events Impacting American Culture & Business, Role of News Media in Democracy

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2 – 3.30 pm
Session 3A. Behind the Coverage: Race, Religion & Politics – Hot-button issues. A divisive nation. Here’s a look at how the state of the media industry impact what it chooses to cover, and how to cover, issues vital to the fabric of American society.
Takeaways: Improved Understanding Major Issues Impacting America & Impeding Progress & News Media’s Role in the Process

1.5 Credits


 

Real&Powerful Fair Media CouncilTrack B. Issues: Critical Issues & News Coverage, Demystifying Newsroom Decisions to Get Media Savvy

Attend all 3 workshops in this track (plus breakfast & lunch) for communications leadership certificate

9.30 -10.45 am

Session 1B. Roundtable Discussion: Making Newsroom Decisions Transparent for the Public – A session devoted to demystifying media based on current events. Gain an understanding at how what’s in today’s news got there, the stories and decisions behind the scenes that turned stories into headlines, what’s upfront and why other news didn’t see the light of day.
Takeaways: Understanding of Newsroom Decision Making to Improve the News Consumer’s Usage of News for Personal & Business Needs

1.5 Credits


10.45 – 11 am Networking Break

11 am – 12.15 pm
Session 2B. Establishing Relationships – Becoming a trusted source with the news media takes time, effort and commitment. Find out what the media wants from you, starting from the moment you introduce yourself to when it’s time to try selling them a story.
Takeaways: Expert Tips to Help Individuals & Organizations Get in the News, Establishing & Maintaining Strong Relationships with the Media

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2-3.30 pm
Session 3B. At Risk: Your Health & Wellness in the Digital Age – Technology ensures you’re connected 24/7 but over usage is proving detrimental to mental and physical health. And it’s about to get worse, as we take things to the next level with emerging forms of media – artificial intelligence, augmented reality and mixed reality – causing conflict between your brain (what you know) and your senses (what you feel). Here’s what you need to know to protect your health and well being.
Takeaways: New Information & Tips for Using Technology at Home & Work Correctly to Diminish Health Risks

1.5 Credits


Real&Powerful Fair Media CouncilTrack C. Reputation Management: Using News & Social Media to Enhance & Protect Reputations for Brands, Businesses & People; Rights & Responsibilities Within the Public Domain

Attend all 3 workshops in this track (plus breakfast & lunch) for communications strategy certificate

9.30 – 10.45 am

Session 3A. From “Best-Kept Secret” to Influencer – Building your street cred through news coverage and an online presence is essential to strengthening your brand and finding an audience, especially if you’re trying to reach Millennials and even their younger siblings. Here’s how to start from a position of strength.
Takeaways: Understanding of Basic Media Relations Strategies for Increasing Awareness, Growing Audience Base Through Targeted Story Placements, Identifying Target Audience via Media Channels, Basics of Story Messaging

1.5 Credits


10.45 – 11 am Networking Break

11 am – 12.15 pm
Session 3B. At Risk: Your Reputation in the Digital Age – Negative media coverage happens — for many reasons. Discover how vulnerable you and your organization may be to reputation attacks that begin as one story in the news, which then finds its way into a variety of social media sites. The #metoo movement provides many case studies, in both defending victims’ rights and in creating new victims through unfair, unbalanced or inaccurate news coverage.
Takeaways: Understanding How & Why the Media Covers Crises & Conflicts, How News is Amplified in the Digital Age, How an Individual or Organization Can Recover from Negative News Coverage

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2 – 3.30 pm
Session 3C. Case Studies in the News: Reputation Management – A panel of experienced professionals take a look at high-profile reputation crises in the news to give you real-time, real-life examples of best practices, triumphs, and hazards of being part of the public domain. Learn from what others are doing wrong when you need to hire outside experts and recommendations on how to prevent such problems in the first place.
Takeaways: Best Practices, Tips & Advice

1.5 Credits


 

Real&Powerful Fair Media CouncilTrack D. Advocacy: Learning to Navigate Today’s Media Landscape, Foundations for Entering the Public Domain & Best Practices 

Attend all 3 workshops in this track (plus breakfast & lunch) for a communications strategy certificate

9.30 am – 10.45 am
Session 4A. Getting Ready to Be Heard: Understanding the Local News Landscape & News Today – An overview of the Long Island media scene and how to use it effectively. There’s plenty of media out there, but it’s changed far more rapidly than peoples’ news habits have, and that results in an information gap in how to get your news out effectively and to the audience you want to reach. From the basics of what “news” means today and how the local landscape has changed, to tips to becoming media savvy in today’s media environment, this panel discussion is necessary for getting news coverage on Long Island.
Takeaways: Primer for Individuals & Organizations Seeking News Coverage, Understanding Long Island Media Today

1.5 Credits


10.45 – 11 am Networking Break

11 am – 12.15 pm
Session 4B. Finding Your Voice: Pitching the Media – Learn the secrets to pitching a story to the media, from the media. They’ll give you tips and guidelines you can immediately put into practice while helping you establish relationships with the people on the panel. Our advice? Walk in prepared with a pitch of 85 words or less, and press releases to give out on the spot. You’ll impress, and maybe even land in the news. (Our track record finds 3-5 organizations typically land in the news, simply for showing up to this panel and following the directions.)
Takeaways: How to Prepare for Pitching the Media, Tips for Creating a Pitch, Elements of Story Telling, Follow Up Techniques

1.5 Credits


12.15 – 2 pm Luncheon in the Grand Ballroom

2 – 3.30 pm
Session 4C. Learning to Echo: Got Some Press, Did You? – News coverage is essential to an organization’s growth. It’s as true today as it was before social media arrived on the scene. Here’s how to leverage both to get extra mileage out of every story placement so you remain in the public eye in an efficient, streamlined manner (which is especially important for organizations with limited resources or without media relations experts on staff).
Takeaways: Understanding of How to Reposition News Coverage Across Social Media platforms, and Generate More Press on the Same Topic

1.5 Credits

The Garden City Hotel Is Situated Right Across The Street From LIRR's Garden City Station. No Taxi Needed!

Real & Powerful Sponsors

Real&Powerful Fair Media Council

Real & Powerful Media Sponsors

Real&Powerful Fair Media Council