What to Expect at FMC’s Modern Branding Masterclass:

Using a pop culture lens, FMC’s Modern Branding Masterclass will explore brand archetypes and sensory branding techniques, so attendees can learn how to leverage their unique strengths to stand out from competitors. We’ll compare the powerhouse brands of Taylor Swift and Snoop Dogg to bring these lessons to life and stimulate creativity. Following the presentation, a hands-on workshop will give participants the opportunity to apply the theories to their own brands and discover how to strengthen their brand storytelling. We’ll even talk about how to use AI responsibly to enhance branding.

Why Attend? Build Trust & Credibility in a Landscape Filled with Disinformation

In today’s media landscape, filled with disinformation, a strong brand is not just an asset—it’s a necessity. People unfamiliar with a brand need immediate reasons to trust it, and well-crafted branding establishes trust. This masterclass will equip you with the knowledge and tools to create a credible and memorable brand presence, crucial for attracting and maintaining customer, client, and supporter loyalty.

Who Should Attend? All are Welcome!

Designed for media professionals from businesses and nonprofits, this event is perfect for those tasked with communicating and elevating their organization’s brand. 

Who Will Present? Learn from the Pros

Fair Media Council CEO & Executive Director Jaci Clement leads the branding presentation and hands-on workshop training. Since branding is about finding your unique voice, we’ll end the morning with an actual voice coaching lesson. This will be taught by distinguished veteran radio broadcaster Terry Sheridan, WSHU Public Radio.

New! Work Toward Professional Development Certificate

Attend four FMC Masterclasses and earn an FMC Certificate in Media Communications. Let employers know you are developing skills to master the evolving media landscape. These masterclasses are made possible, in part, by Northwell Health, St. Joseph’s University and Protiviti. FMC thanks them for their generous support and commitment to social responsibility and community engagement.