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July 14, 2017: Summer Social Media Boot Camp

Fair Media Council Summer Social Media Boot Camp July 14, 2017

The Fair Media Council’s Summer Social Media Boot Camp is Friday, July 14, 2017, 7.30 a.m. to 12 noon at South Nassau Communities Hospital Conference Center, Oceanside, N.Y. Included in the half-day program is breakfast and refreshment breaks (plenty of coffee!), networking with speakers, attendees and exhibitors, expert speakers and Q&A sessions to ensure you get the most out of the presentations. Broadcast via Periscope.  #FMCSummerSM

Dress Code: Shorts & flip flops (Yes, even for speakers). This event sells out. CLICK TO BUY TICKETS*     BECOME A SPONSOR

 

Event Speakers (More to be Added So Check Back Often)

Steve Rubel speaks at Fair Media Council Summer Social Media Boot Camp July 14, 2017
YASSSSS, Steve’s Back!

INSIGHT: ‘FACES & FRANCHISES’

Back by popular demand, Steve Rubel will share Edelman’s latest insights into the evolving media landscape and offers guidance that inform the development of communications and marketing strategies. Further, he will describe how embracing an approach grounded in “faces” and “franchises” as others have done can lead to success.

Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide.

He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.

@steverubel Stats

Bragging Rights: More than 92,400 Twitter followers. Warning Label: Provides lots of insight in minimal time (pay attention). Claim to Fame: Professional blogger before people knew what the heck that was.  Insider Scoop: Went to college with FMC CEO Jaci Clement (yet, somehow, he’s much older). Dad worked for Grumman.
A Face to Go with the Voice: Ben Mevorach

MULTIMEDIA, RAISING AWARENESS: BEHIND THE SCENES OF THE DIGITAL SERIES, GENERATION H: THE HEROIN EPIDEMIC

The intensity with which Long Island has been hit by the heroin crisis led 1010WINS.com to devote two months of resources to an immersive investigation into the epidemic. The station spent weeks on Long Island visiting treatment centers and interviewing law enforcement officials, current addicts, addiction specialists, public officials, pregnant women in recovery, families whose children are battling addiction, parents who have lost children to the drug, and addicts who have turned their lives around. The result was an eight-part digital series entitled, “Generation ‘H’: The Heroin Epidemic” which features our original reporting on the issue in a multimedia format with text, video, pictures, and a social media campaign to bring awareness to the crisis.

1010WINS News & Programming Director Ben Mevorach takes you behind the scenes of how it all came together, and how a newsroom is embracing social media to raise awareness.

@benmevorach Stats

Bragging Rights: Eight Edward R. Murrow Awards. Not Too Shabby, Either: One of the best radio program directors in America, according to Radio Ink. No Sleep Here: Work schedule is pretty much 24/7 to ensure ‘more people get their news from 1010WINS than from any other station in the nation.’ Stealth Alert: Photos of him are rare, so get a selfie with him if you can. 

Chris Thinks You’re Remarkable

BRANDING:REMARKABLE YOU: Build a Personal Brand, and Take Charge of Your Career’ 

Personal branding expert and success speaker Chris Dessi will share the proper path to thought leadership in a digital age. Based on his best-selling book of the same name, Dessi’s presentation will walk you through the necessary steps on your journey to success, including:

  • How to determine your audience?
  • How to define where do you want to publish your content?
  • How to test topic ideas
  • How to begin to write content
  • Use apps to help become a better writer
  • How to maximize your content
  • Use sumome to aggregate emails so you can market your content
  • Use co-schedule to scale your content
  • How to properly pitch editors with warm introductions
  • How to proactively engage and build your platform
  • And more!

@chrisdessi Stats

Bragging Rights: Founder & CEO, Silverback Social. And Then This Happened: Founder, Westchester Digital Summit. Listen: TEDx Speaker. By The Numbers: Author of three books, co-creator of two daughters, owner of one dog. Insider Scoop: He recreated his life, but let him tell you about that. Loads of energy. Makes his own wine.

Getting to #FMCSummerSM

Please note: FMC Summer Social Media Boot Camp takes place in the state-of-the-art conference center located just off the main lobby of South Nassau Communities Hospital. Use the main entrance to the hospital and the Conference Center is to your right. Parking is plentiful.

THE FINE PRINT: * Tickets are nonrefundable. Advance registration required. Seats not guaranteed until payment received.