Save the date! Interested in being a speaker at our 2017 boot camp? Apply by April 1.
The Fair Media Council’s Summer Social Media Boot Camp will be held on Friday, July 14, 2017, 7.30 a.m. to 12 noon at South Nassau Communities Hospital Conference Center, Oceanside, N.Y. To apply to be a speaker, please email your qualifications and topic to email@example.com by April 1.
This event sells out. Arrange tickets here.
Haven’t been to the Fair Media Council’s Summer Social Media Boot Camp? Below is last year’s program.
Included in the half-day program is continental breakfast and refreshment breaks that feature networking with attendees and exhibitors, plus the opportunity to participate in a ‘therapy session’ – which is a chance to get an answer to a pressing work-related social media question in a one-on-one chat with an expert.
Added bonus: The Flip Flop Throwdown is back! As this is the Olympic edition boot camp, we’ll offer a prize to the person with the most tricked out flips that support their country of choice in the Summer Games! (Dress code for this is event is shorts and flip flops. Hey, it’s summer and it’s social!)
Topics & Speakers:
The Social Strategy Behind the Summer Games – Presented by Lora Dennis, Senior Vice President, Digital; NBC Television Stations
Get an inside look at how NBC’s television stations will use social media to enhance its coverage of the Summer Olympics in Rio de Janeiro this August. From strategy to execution, this timely topic offers an interesting case study in how to put together a social media campaign with defined goals and quantifiable results, while faced with an interesting challenge: Nonstop, awesome content.
Lora Dennis is Senior Vice President of Digital Media for NBCUniversal Owned Television Stations, the division of NBCUniversal that includes 28 NBC and Telemundo local television stations, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. In this role, Dennis oversees the editorial, design and product development strategy, audience development, marketing coordination and business operations for the websites, social platforms and mobile apps of the 11 NBC-owned stations and necn, the largest 24-hour regional news network in the country. Under her leadership, the division has created a more consistent consumer experience across all platforms, leading to tremendous online, mobile and social media growth, and has built an internal mobile web development team to quickly introduce new apps to the markets to meet demand. Dennis’ team also manages the design, product development and support of the Telemundo Station Group websites, social platforms and mobile apps.
A Trending Conversation: Catching Up On The Latest With Mashable Chief Correspondent Lance Ulanoff
In a one-on-one conversation between Ulanoff and Fair Media Council CEO Jaci Clement, boot camp attendees will find out what to expect next from Mashable, inside scoop on what’s happening inside the news and how the trend-setting online pub continues to find new ways to engage readers and stay a step ahead of the competition.
Lance Ulanoff is a tech expert, social media commentator, cartoonist and robot fan. Oh, and chief correspondent of Mashable, where he acts as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helps develop staff-wide alternative story-telling skills and implementation of social media tools during live events. He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC. He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.
Cybercrime: A Growing Epidemic – Presented by Steve Morgan, Founder & Editor-In-Chief, CyberSecurity Ventures
Online security is of utmost concern to all business owners, and the concern is real: Cybercrime is projected to quadruple in the near future. Find out how that affects businesses of all sizes and how it’s ushering in a new era in cybersecurity.
Steve Morgan is founder and CEO at Cybersecurity Ventures, a research and media firm with offices in Menlo Park, CA and Long Island.
Steve is a Forbes Contributor covering Cybersecurity. He writes the weekly Cybersecurity Business Report blog for IDG’s CSO, a leading security media property.
Steve’s articles and blogs have appeared in numerous tech industry media including Computerworld, Infoworld, CIO, and others. His firm is frequently cited and quoted by major newspapers, financial journals, and business media.
Hey, Where’d Everybody Go? – Presented by David Chauvin, Vice President, Zimmerman/Edelson Inc.
In the fast-changing world of technology, it’s more important than ever to know where your customers, clients and prospects are hanging out online. The always engaging David Chauvin takes a deep dive into the demographics behind today’s most popular and rapidly-rising social media channels, which is vital information for creating efficient, targeted communications. (Plus, he’ll most likely throw in a cat joke. Or two. Just sayin.’)
David Chauvin’s more than 15 years of corporate, government and political communications experience includes an extensive background in crisis management. As vice president of the Great Neck-based public relations firm, Zimmerman/Edelson, Inc., David’s business development role will expand while he continues to oversee the firm’s day-to-day public relations services for clients throughout Long Island, New York City, and the tri-state area.
Is social media scaring away your customers? – Presented by Randi Busse, President, Workforce Development Group
Thanks to social media, you no longer own your brand – your customers do. With the click of a mouse or the tap of a finger, your customer can tell the world about their experience, and strangers will use that information to make decisions about whether to buy from you or your competitor. Learn what you need to know about customer service in the post-internet world.
Randi Busse is a Customer Service Speaker, Trainer, Author of “Turning Rants Into Raves: Turn Your Customers On Before They Turn On YOU!” She is the President of Workforce Development Group, Inc., a training and development organization that specializes in improving the customer experience, increasing customer retention, maximizing revenue and creating a culture of ownership among employees. Randi is a dynamic speaker with the ability to make audiences listen, nod, laugh … and connect the dots between their own experiences as a customer and how their behaviors and the way their employees treat customers affects their bottom line.
Finding Your Voice In Social Media – Presented by Christopher D’Orso, Assistant Director, Enrollment Communications, Stony Brook University
Believe it or not… your social media accounts can have fun! The social media landscape is full of endless amounts of content that compete for your audience’s attention. We’ll discuss the importance of crafting dynamic social content that is both engaging and authentic and discover how the tone/persona of that content is instrumental in attracting your constituency.
Chris D’Orso is the assistant director of enrollment communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast. He is a State University of New York lifer; he has BA from SUNY Geneseo in communications, and worked as the acting director of student activities at Finger Lakes Community College and as an admissions counselor/orientation director at SUNY Old Westbury before joining Stony Brook University in 2005. He is a husband and father, a Mets fan and baseball card collector, and is the on-field host of the Spirit of Stony Brook marching band during football games. He also also got his butt kicked on Jeopardy! in 2009, a defeat he rues to this day.
FMC’s Summer Social Media Boot Camp was attended by 225 people from Long Island, New York City and Northern New Jersey last year, representing a 50/50 mix of businesses and nonprofits. All skill levels are welcome at what is the most famous social media boot camp on Long Island!
Click to: Get Tickets
** Tickets are nonrefundable. Advance registration required. Seats not guaranteed until payment received.**