July 14, 2017: Summer Social Media Boot Camp
Event Speakers (More to be Added So Check Back Often)
INSIGHT: ‘FACES & FRANCHISES’
Back by popular demand, Steve Rubel will share Edelman’s latest insights into the evolving media landscape and offers guidance that inform the development of communications and marketing strategies. Further, he will describe how embracing an approach grounded in “faces” and “franchises” as others have done can lead to success.
Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide.
He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.
MULTIMEDIA, RAISING AWARENESS: BEHIND THE SCENES OF THE DIGITAL SERIES, GENERATION H: THE HEROIN EPIDEMIC
The intensity with which Long Island has been hit by the heroin crisis led 1010WINS.com to devote two months of resources to an immersive investigation into the epidemic. The station spent weeks on Long Island visiting treatment centers and interviewing law enforcement officials, current addicts, addiction specialists, public officials, pregnant women in recovery, families whose children are battling addiction, parents who have lost children to the drug, and addicts who have turned their lives around. The result was an eight-part digital series entitled, “Generation ‘H’: The Heroin Epidemic” which features our original reporting on the issue in a multimedia format with text, video, pictures, and a social media campaign to bring awareness to the crisis.
1010WINS News & Programming Director Ben Mevorach takes you behind the scenes of how it all came together, and how a newsroom is embracing social media to raise awareness.
BRANDING: ‘REMARKABLE YOU: Build a Personal Brand, and Take Charge of Your Career’
Personal branding expert and success speaker Chris Dessi will share the proper path to thought leadership in a digital age. Based on his best-selling book of the same name, Dessi’s presentation will walk you through the necessary steps on your journey to success, including:
How to determine your audience?
How to define where do you want to publish your content?
How to test topic ideas
How to begin to write content
Use apps to help become a better writer
How to maximize your content
Use sumome to aggregate emails so you can market your content
Use co-schedule to scale your content
How to properly pitch editors with warm introductions
How to proactively engage and build your platform
Getting to #FMCSummerSM
Please note: FMC Summer Social Media Boot Camp takes place in the state-of-the-art conference center located just off the main lobby of South Nassau Communities Hospital. Use the main entrance to the hospital and the Conference Center is to your right. Parking is plentiful.
THE FINE PRINT: * Tickets are nonrefundable. Advance registration required. Seats not guaranteed until payment received.