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July 14, 2017: Summer Social Media Boot Camp

Fair Media Council Summer Social Media Boot Camp July 14, 2017

The Fair Media Council’s Summer Social Media Boot Camp is Friday, July 14, 2017, 7.30 a.m. to 12 noon at South Nassau Communities Hospital Conference Center, Oceanside, N.Y. Included in the half-day program is breakfast and refreshment breaks (plenty of coffee!), networking with speakers, attendees and exhibitors, expert speakers and Q&A sessions to ensure you get the most out of the presentations. Broadcast via Periscope.  #FMCSummerSM

Dress Code: Shorts & flip flops (Yes, even for speakers). This event sells out. CLICK TO BUY TICKETS*     BECOME A SPONSOR

Proudly sponsored by Bethpage Federal Credit Union, Northwell Health, Farmingdale State University and Mazars USA. Media sponsors are Press Club of Long Island and Long Island Business News. 

Event Speakers

Steve Rubel speaks at Fair Media Council Summer Social Media Boot Camp July 14, 2017
YASSSSS, Steve’s Back!


Back by popular demand, Steve Rubel will share Edelman’s latest insights into the evolving media landscape and offers guidance that inform the development of communications and marketing strategies. Further, he will describe how embracing an approach grounded in “faces” and “franchises” as others have done can lead to success.

Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide.

He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.

@steverubel Stats

Bragging Rights: More than 92,400 Twitter followers. Warning Label: Provides lots of insight in minimal time (pay attention). Claim to Fame: Professional blogger before people knew what the heck that was.  Insider Scoop: Went to college with FMC CEO Jaci Clement (yet, somehow, he’s much older). Dad worked for Grumman.
A Face to Go with the Voice: Ben Mevorach


The intensity with which Long Island has been hit by the heroin crisis led to devote two months of resources to an immersive investigation into the epidemic. The station spent weeks on Long Island visiting treatment centers and interviewing law enforcement officials, current addicts, addiction specialists, public officials, pregnant women in recovery, families whose children are battling addiction, parents who have lost children to the drug, and addicts who have turned their lives around. The result was an eight-part digital series entitled, “Generation ‘H’: The Heroin Epidemic” which features our original reporting on the issue in a multimedia format with text, video, pictures, and a social media campaign to bring awareness to the crisis.

1010WINS News & Programming Director Ben Mevorach takes you behind the scenes of how it all came together, and how a newsroom is embracing social media to raise awareness.

@benmevorach Stats

Bragging Rights: Eight Edward R. Murrow Awards. Not Too Shabby, Either: One of the best radio program directors in America, according to Radio Ink. No Sleep Here: Work schedule is pretty much 24/7 to ensure ‘more people get their news from 1010WINS than from any other station in the nation.’ Stealth Alert: Photos of him are rare, so get a selfie with him if you can. 

Chris Thinks You’re Remarkable

BRANDING:REMARKABLE YOU: Build a Personal Brand, and Take Charge of Your Career’ 

Personal branding expert and success speaker Chris Dessi will share the proper path to thought leadership in a digital age. Based on his best-selling book of the same name, Dessi’s presentation will walk you through the necessary steps on your journey to success, including:

  • How to determine your audience?
  • How to define where do you want to publish your content?
  • How to test topic ideas
  • How to begin to write content
  • Use apps to help become a better writer
  • How to maximize your content
  • Use sumome to aggregate emails so you can market your content
  • Use co-schedule to scale your content
  • How to properly pitch editors with warm introductions
  • How to proactively engage and build your platform
  • And more!

@chrisdessi Stats

Bragging Rights: Founder & CEO, Silverback Social. And Then This Happened: Founder, Westchester Digital Summit. Listen: TEDx Speaker. By The Numbers: Author of three books, co-creator of two daughters, owner of one dog. Insider Scoop: He recreated his life, but let him tell you about that. Loads of energy. Makes his own wine.

5for5 Presentations

Award-winning social media strategists from Hofstra University and St. Joseph’s College will provide five-minute presentations that include four action items and one lesson.

Hofstra University hosted the first debate of the 2016 election cycle on Sept. 26, becoming the only university ever to host three consecutive presidential debates. Originally designated an alternate site, Hofstra was pressed into service in July – giving us only nine weeks to prepare for an event for which campuses normally have 18 months. Our goal, as it had been in the previous two election cycles, was to promote civic engagement among our students. We knew that social media – where our students live and engage with each other and the world (not to mention how the presidential candidates engaged with the world) – would drive our efforts, providing us with critically needed reach and amplification for our message. The results were staggering: on Twitter, our hashtag, #HofDebate16, outperformed the hashtags used by the other two universities that hosted presidential debates by 51 percent and 85 percent, respectively.

This presentation will include four tips for engagement, including:

  • Ubiquity
  • Use of Video
  • Playing to Your Organization’s Strengths
  • Partnerships/Collaboration

And one lesson learnedDon’t overthink. Just think big.


Karla Schuster, Assistant Vice President for University Relations at Hofstra University

Carley Weinstein, Social Media Manager at Hofstra University


St. Joseph’s College social platforms (@SJCNY) grew steadily from 2009 to 2015, but content hadn’t changed much during that time. After a change in strategy two years ago gave social listening tactics a larger role, the College uncovered a ton of great stories centered around our campus community. How would St. Joseph’s showcase the new content they discovered? How would they engage with their community and tell their stories? The OnCampus blog filled the gap they had for hosting current student-centered content. It is not as formal as the web site and not as informal as the college’s social accounts. Blog posts are driven by social media finds and interactions and tailored for a specific audience: St. Joseph’s College students.

Four tips:

1. Learn about your social audience.
2. Have fun, don’t be boring. Be social, not promotional.
3. Video, video, video. Prepare for a high percentage of ‘sound off’ viewers.
4. Cross promote blog content. Post to web site, ask others to share it on social, include in print, etc.

One lesson learned: Treat each social platform differently.


Brian Wasson, Executive Director of Social Media at St. Joseph’s College

About the Dress Code

People always ask twice, Is shorts and flip flops really ok to wear? Yep, it’s true.
But, we understand some folks just don’t roll that way. So we asked our in-house designer and stylist Janine Giorgenti for her advice on the subject:
“Social Media Boot Camp is an opportunity for us to all come together, learn a lot of social media tricks, dos- and- don’ts form renowned experts. The dress code is flip flops and shorts. Why? Well, to get really social we want to get away from the usual work day stresses and have an opportunity to learn in a laid-back atmosphere and have fun.
However, if you are not comfortable with that, or feel you do not have the figure type to pull it off, but still want to go with the theme, there’s many ways you can do this.
For women: Wear capris or roll up the bottom of your jeans. Another fun way to pull of a casual look is to wear a sundress, or an off the shoulder blouse with a printed maxi skirt. They both look great with flip flops.
For men: This is the time to pull out your printed Tommy Bahama shirt with shorts. If you want more coverage then wear a fun untucked shirt with a pair of rolled up chinos. For an upscale casual look, wear a polo shirt, tucked in with a just above or at the knee length pair of shorts. You can also go with jeans or chinos.
The point is, just have fun, learn, network and realize, being social is more about showcasing your humanity.”

Getting to #FMCSummerSM

Please note: FMC Summer Social Media Boot Camp takes place in the state-of-the-art conference center located just off the main lobby of South Nassau Communities Hospital. Use the main entrance to the hospital and the Conference Center is to your right. Parking is plentiful.

THE FINE PRINT: * Tickets are nonrefundable. Advance registration required. Seats not guaranteed until payment received.

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