July 14, 2017: Summer Social Media Boot Camp
INSIGHT: ‘FACES & FRANCHISES’
Back by popular demand, Steve Rubel will share Edelman’s latest insights into the evolving media landscape and offers guidance that inform the development of communications and marketing strategies. Further, he will describe how embracing an approach grounded in “faces” and “franchises” as others have done can lead to success.
Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide.
He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.
MULTIMEDIA, RAISING AWARENESS: BEHIND THE SCENES OF THE DIGITAL SERIES, GENERATION H: THE HEROIN EPIDEMIC
The intensity with which Long Island has been hit by the heroin crisis led 1010WINS.com to devote two months of resources to an immersive investigation into the epidemic. The station spent weeks on Long Island visiting treatment centers and interviewing law enforcement officials, current addicts, addiction specialists, public officials, pregnant women in recovery, families whose children are battling addiction, parents who have lost children to the drug, and addicts who have turned their lives around. The result was an eight-part digital series entitled, “Generation ‘H’: The Heroin Epidemic” which features our original reporting on the issue in a multimedia format with text, video, pictures, and a social media campaign to bring awareness to the crisis.
1010WINS News & Programming Director Ben Mevorach takes you behind the scenes of how it all came together, and how a newsroom is embracing social media to raise awareness.
BRANDING: ‘REMARKABLE YOU: Build a Personal Brand, and Take Charge of Your Career’
Personal branding expert and success speaker Chris Dessi will share the proper path to thought leadership in a digital age. Based on his best-selling book of the same name, Dessi’s presentation will walk you through the necessary steps on your journey to success, including:
How to determine your audience?
How to define where do you want to publish your content?
How to test topic ideas
How to begin to write content
Use apps to help become a better writer
How to maximize your content
Use sumome to aggregate emails so you can market your content
Use co-schedule to scale your content
How to properly pitch editors with warm introductions
How to proactively engage and build your platform
Award-winning social media strategists from Hofstra University and St. Joseph’s College will provide five-minute presentations that include four action items and one lesson.
Hofstra University hosted the first debate of the 2016 election cycle on Sept. 26, becoming the only university ever to host three consecutive presidential debates. Originally designated an alternate site, Hofstra was pressed into service in July – giving us only nine weeks to prepare for an event for which campuses normally have 18 months. Our goal, as it had been in the previous two election cycles, was to promote civic engagement among our students. We knew that social media – where our students live and engage with each other and the world (not to mention how the presidential candidates engaged with the world) – would drive our efforts, providing us with critically needed reach and amplification for our message. The results were staggering: on Twitter, our hashtag, #HofDebate16, outperformed the hashtags used by the other two universities that hosted presidential debates by 51 percent and 85 percent, respectively.
This presentation will include four tips for engagement, including:
- Use of Video
- Playing to Your Organization’s Strengths
And one lesson learned? Don’t overthink. Just think big.
Karla Schuster, Assistant Vice President for University Relations at Hofstra University
Carley Weinstein, Social Media Manager at Hofstra University
St. Joseph’s College social platforms (@SJCNY) grew steadily from 2009 to 2015, but content hadn’t changed much during that time. After a change in strategy two years ago gave social listening tactics a larger role, the College uncovered a ton of great stories centered around our campus community. How would St. Joseph’s showcase the new content they discovered? How would they engage with their community and tell their stories? The OnCampus blog filled the gap they had for hosting current student-centered content. It is not as formal as the web site and not as informal as the college’s social accounts. Blog posts are driven by social media finds and interactions and tailored for a specific audience: St. Joseph’s College students.
1. Learn about your social audience.
2. Have fun, don’t be boring. Be social, not promotional.
3. Video, video, video. Prepare for a high percentage of ‘sound off’ viewers.
4. Cross promote blog content. Post to web site, ask others to share it on social, include in print, etc.
One lesson learned: Treat each social platform differently.
Brian Wasson, Executive Director of Social Media at St. Joseph’s College
About the Dress Code
However, if you are not comfortable with that, or feel you do not have the figure type to pull it off, but still want to go with the theme, there’s many ways you can do this.
Getting to #FMCSummerSM
Please note: FMC Summer Social Media Boot Camp takes place in the state-of-the-art conference center located just off the main lobby of South Nassau Communities Hospital. Use the main entrance to the hospital and the Conference Center is to your right. Parking is plentiful.
THE FINE PRINT: * Tickets are nonrefundable. Advance registration required. Seats not guaranteed until payment received.