We live in a world where the media landscape is filled with misinformation, AI-generated deepfakes, and “fake news,” and the strategies once used to spot dubious content have become dangerously outdated.

“12 Tactics to Outsmart Misinformation in the Age of AI & Deepfakes: Empowering Yourself Through Digital Literacy” reveals exactly how to recognize the old, ineffective methods and replace them with easy-to-apply tactics for verifying what you see and read online.

Written by Fair Media Council CEO and Executive Director Jaci Clement—a media strategist who has helped businesses, universities, and individuals worldwide demystify modern media—this concise self-help eBook guides you through:

• 12 Common Pitfalls: Outdated approaches like trusting verified badges or follower counts
• What to Do Instead: Practical techniques for evaluating news sources, verifying images and videos, and maintaining a healthy skepticism on social media.
• Essential Tools & Resources: Discover fact-checking sites, deepfake detection tools, and insider tips to boost your digital literacy.
• Continuous Learning Mindset: Strengthen your ability to adapt as technology—and bad actors—inevitably evolve.

Backed by the Fair Media Council’s mission to foster a media-savvy society, these tactics will help you, your family, and your colleagues stay informed and confident in the ever-changing online landscape. If you’re ready to guard against new forms of fake news and become a master of critical thinking, this is the guide you need.

Equip yourself—and those around you—to spot misinformation before it spreads.