Folio Award Judges, Class of 2025
The Folio Awards are where both sides of the Fair Media Council’s mission come together: Media accountability and media literacy. Through the judging process, business and community leaders, academics, former journalists, and students learn how to identify quality journalism and credible digital media. They are guided through what makes a story fair, relevant, accurate, and impactful—building critical media literacy skills that stay with them long after judging ends.
At the same time, what wins a Folio Award sends a clear message back to newsrooms and content creators: This is the kind of storytelling the public values. That feedback helps shape the modern media landscape—raising standards, influencing coverage, and promoting ethical, community-first reporting. Folio judging isn’t just about selecting winners. It’s about creating a more informed public and a stronger news and media environment.
Judge Christopher Wright, Ed.D.
Global Solution Leader – Business Performance Improvement, Protiviti Consulting
Status: Chair of the Folio Awards Judges
Chris Wright is the firm-wide Managing Director of Protiviti’s Business Performance Improvement solution and chairs the firm’s ESG Steering Committee. With over 30 years of experience, he has served as an external auditor—including as a partner at Arthur Andersen and KPMG—and as a consultant in internal audit and financial reporting risk.
He holds degrees from Franciscan University (B.S. in Accounting), Quinnipiac University (M.S. in Organizational Leadership), and Creighton University (Doctorate in Interdisciplinary Leadership). Wright serves on numerous boards, including the Fair Media Council.
Judge Ozgur Akgun, Ph.D.
Assistant Professor/Manager, Media Innovation Center Manager, SUNY Old Westbury
Status: Returning Judge
Dr. Özgür “Oz” Akgün, an assistant professor in the American Studies/Media and Communication Department at SUNY Old Westbury, earned his Ph.D. degree from Istanbul University School of Communication. He has an MFA degree from the University of Maine, and is currently an interdisciplinary doctoral candidate at the same institution. Dr. Oz is the manager of the Media Innovation Center (MIC) and OWTV studios. He mentors students works closely with SUNY Old Westbury community and off-campus non-profit organizations. Prior to his academic career, he worked in various positions in the advertising industry and worked with Istanbul University to develop their television studio, and photography and videography divisions. His creative works and academic research focus on collaboration, participation, and process in non-fiction storytelling.
Judge Terese L. Arenth
Partner, Moritt Hock & Hamroff LLP
Status: New Judge
Terese Arenth is a Partner of the law firm Moritt Hock & Hamroff LPP, which has offices on Long Island, in New York City and Florida. She serves as Chair of its Marketing, Advertising & Promotions Practice Group and Co-Chair of its Privacy, Cybersecurity & Technology Practice Group.
Terese concentrates her practice in promotional marketing, advertising and Internet/new media, as well as privacy and technology related matters. She also has significant involvement in the firm’s intellectual property practice area and vast experience in commercial and corporate litigation.
Judge Ernest T. Bartol
Managing Attorney, The Bartol Law Firm
Status: Returning Judge
Ernest T. Bartol is the National Director of the Federal Bar Association and Managing Attorney of Bartol Law Firm, P.C. A seasoned litigator, he is a Fellow of the American Bar Foundation, the Federal Bar Association, and the New York State Bar Association, and is listed in Who’s Who in American Law. He is admitted to practice before the U.S. Supreme Court, the U.S. Tax Court, multiple U.S. District and Circuit Courts, and all New York State courts.
Bartol has served on the Civil Rules and Magistrate Selection Committees of the U.S. District Court for the Eastern District of New York and the New York State Committee on Character and Fitness. Deeply committed to community service, he has volunteered with United Cerebral Palsy of Nassau County for more than 40 years, serving as Presiding Trustee since 2004.
Judge Lisa Burch
President & CEO, EPIC Long Island
Status: New Judge
Lisa Burch, MPH, is President & CEO of the EPIC Family of Human Service Agencies, bringing more than 30 years of experience in public health, nonprofit leadership, strategic planning, and community relations. She previously served as VP and COO of Family and Children’s Association and held leadership roles at Northwell Health, where she launched both the Office of Sponsored Programs and the system’s first Sustainability and Social Responsibility program.
Lisa holds a BA in Psychology from Clark University and an MPH from Hunter College, along with additional certifications in corporate citizenship and community leadership. A recognized leader, she has received multiple honors, including the Nassau County Woman of Distinction and Long Island Power Women in Business awards. At EPIC, she continues her mission to support and empower Long Island’s most vulnerable populations.
Judge Joe Calderone
Senior Vice President, Communications & Development, Mount Sinai South Nassau
Status: Returning Judge
Joe Calderone is a seasoned public relations executive and author of the thriller, Don’t Look Back, distributed by Simon and Schuster. He served as Investigations Editor of the New York Daily News at the time of the World Trade Center attack and helped cover the FDNY in the aftermath of 9/11, including documenting the problems firefighters had communicating via radio that day. He worked as a newspaper editor and reporter for more than 25 years, including covering City Hall for New York Newsday. While with Newsday, he was a member of a team of reporters that won a Pulitzer Prize for Local Reporting. He is a long-time adjunct instructor at New York University’s Arthur L. Carter Journalism Institute, where he teaches investigative reporting. He is a member of the board of directors of the Fair Media Council.
Judge Tom Cilmi
Vice President, Local Governments Practice, McBride Consulting
Status: New Judge
Tom Cilmi is a former Suffolk County Legislator who served from 2010 to 2021, earning a reputation for fiscal responsibility, government transparency, and bipartisan leadership. Term-limited after more than a decade of service, he brought his deep knowledge of local government to the private sector.
He now serves as Vice President of the Local Governments Practice at McBride Consulting, where he works with municipalities to improve operations, streamline budgets, and plan strategically for the future. In this role, Tom continues his commitment to strengthening communities across Long Island and beyond.
Judge Lisa Daglian
Executive Director, Permanent Citizens Advisory Committee to the MTA
Status: New Judge
Lisa Daglian is a committed advocate for equitable, reliable, and affordable public transit across the region. As a daily rider herself, she brings a personal perspective to her work, championing mobility improvements at a time of historic federal investment in transportation. She is focused on ensuring riders remain at the center of decision-making as the push for dedicated transit funding continues.
She works closely with community groups, business leaders, elected officials, and good government organizations to advance the mission of the Permanent Citizens Advisory Committee to the MTA (PCAC). Through collaboration with the PCAC’s three MTA Board members and affiliated councils, she is helping to drive progress and improve the transit experience for riders and the region as a whole.
Judge Mike Dawidziak
President, Strategic Planning Consulting
Status: Returning Judge
Michael D. Dawidziak (more popularly known as Mike D.) is the founder and president of Strategic Planning. He is a nationally known pollster, general consultant and political strategist and has worked on races for all levels of government in every state in the country, including four presidential campaigns. Mike has appeared as an opinion writer and political expert in the pages of Newsday, New York Times, Wall Street Journal and many other national publications. He has appeared nationally on NPR, FOX News and CNN. He is frequently interviewed by WCBS, WPIX and is a regular political analyst for News 12.
Judge Jessica McAleer Decatur
Vice President for Marketing & Communications, St. Joseph’s University
Status: Returning Judge
Jessica McAleer Decatur is the VP for Marketing and Communications at St. Joseph’s University, New York, where she is responsible for maintaining a consistent institutional brand while enhancing the university’s overall reputation and visibility on the local, regional and national levels. She oversees all efforts and initiatives related to the university’s marketing and branding, advertising, internal and external communications, print and digital publications, media relations, social media, community relations, public, government and legislative affairs and the website. With more than two decades of experience as an industry leader, Jess also serves on the board of directors for the Rose Brucia Educational Foundation, a national not-for-profit organization that teaches the importance of stranger safety awareness. She is a member of the Fair Media Council Board of Directors.
Judge Lauren DelGuidice
Corporate Media Relations Specialist, Henry Schein Inc.
Status: Returning Judge
I’m Lauren DelGuidice, and I’ve been a Henry Schein team member since I graduated college in 2019. I started as an intern on the Corporate Communications team, further refining the communications skills I learned in various public relations classes at LIU Post. Throughout my time at Schein, I’ve continued to build relationships with key media, both locally and with medical trade publications.
Judge Greg Demetriou
CEO, Lorraine Gregory Communications
Status: New Judge
Since 1992 CEO Greg Demetriou has built Lorraine Gregory Communications, what is now a top integrated marketing agency. His expertise in business, non-profit management and marketing are sought after by business executives, non-profit leaders, and students. He is a nationally published author, media personality, blogger, mentor, consultant, and source for media. Over the years Greg has aligned with many top trade and industry organizations. Greg and the LGC Team have been recognized for numerous business and personal awards. Greg is also the founder of GregsCornerOffice.com and the host of the Ask A CEO video and podcast show.
Judge Jody Fisher
CEO, Jody Fisher PR
Status: Returning Judge
As a veteran PR man and a former New York City radio reporter, Jody has worked on both sides of the newsroom assignment desk. So he knows a good story when he hears one—and how to make a bad one better.
Judge Ellen Tashie Frisina
Associate Professor, Journalism, Media Studies and Public Relations; Emerita, Hofstra University
Status: Returning Judge
Ellen Frisina is Associate Professor Emerita of Public Relations at Hofstra University and a seasoned communications professional with a strong background in media ecology, public relations, and copyediting. During her tenure at Hofstra, she mentored future communications leaders and was widely respected for her engaging teaching and deep expertise. Prior to academia, she served as Director of Public Relations at South Oaks Hospital, where she played a key role in shaping public messaging and improving community relations.
Ellen holds a Master of Arts in Media Ecology from New York University and currently works as a freelance copyeditor at ETF, where she helps clients craft clear, effective content. Her career bridges academic theory and real-world application, and she continues to contribute to the field through writing, editing, and participating in professional workshops and conferences.
Judge Paul C. Focazio
Director of Communications, New York Sea Grant
Status: Returning Judge
As New York Sea Grant’s (NYSG) Communications Director, Paul C. Focazio oversees the development and production of the coastal science program’s Web site (www.nyseagrant.org), e-newsletter and all social media platforms (Facebook, Twitter, Instagram, YouTube). Focazio writes and disseminates NYSG’s content quarterly via New York Coastlines, the program’s flagship publication, and a “Social Media Review” at http://www.nyseagrant.org/blog. He also maintains NYSG’s numerous resource sites for extension specialists and a number of special research and education initiatives.
Judge Reg Gale
Senior Editor and Deputy Managing Editor (Retired), Bloomberg News
Status: Returning Judge
Reg Gale retired this year after 16 years at Bloomberg News as a team leader, senior editor, and deputy managing editor. Previously, he was a senior editor at Newsday for over 20 years. Reg has been a speaker in Fair Media Council programs over the years, and his participation helped the Fair Media Council to quickly establish its annual event, The News Conference: Real & Powerful, as an important forum for exploring the state of the news media in real time.
Judge George Gorman
Long Island Regional Director, New York State Office of Parks, Recreation, and Historic Preservation
Status: Returning Judge
George Gorman began his career with the New York State Office of Parks, Recreation and Historic Preservation in 1977 as a seasonal worker at Jones Beach and rose through the ranks to become Deputy Regional Director for Long Island. He also served as Regional Director under Governor George E. Pataki.
Today, Gorman oversees operations for 32 state parks and historic sites across nearly 35,000 acres of parkland, managing a $35 million budget and supervising approximately 2,500 employees. His leadership ensures safe, high-quality recreational experiences for nearly 20 million annual visitors to Long Island’s state parks.
Judge Ginny Greenberg
Director, Public Relations, Hofstra University
Status: Returning Judge
Ginny Greenberg is director of public relations at Hofstra University. Before returning to her alma mater, she worked in magazine, theatrical, and consumer PR. She is part of a small group of very lucky people to have worked at Hofstra’s student newspaper, The Chronicle, when Jaci Clement was its editor in chief!
Judge Maire Hannigan
Communications Specialist, New York State Office of Parks, Recreation and Historic Preservation
Status: New Judge
Maire Hannigan, Communications Specialist with New York State Parks Recreation and Historic Preservation, is a creative and marketing professional with background as a copywriter and social media strategist. With a bachelor’s degree in English, she is passionate about storytelling and the impact it can have on the individual, communities, and the call for change it can inspire.
Judge Theresa Jacobellis
Director, Communication Solutions, IPRO
Status: Returning Judge
Theresa is a seasoned healthcare communications executive with more than three decades of experience. She has a passion for health literacy, marketing communications, and media relations. Her experience also encompasses crisis communications, non-profit fundraising, special events, community education, government relations, and speech writing.
She has published articles on the use of social media strategies in healthcare marketing and communications, and spearheaded advertising campaigns that garnered national awards including the Aster Award, the Healthcare Advertising Awards, and the Cardiovascular Advertising Awards.
Judge Aimee Keegan
Chief Development & Marketing Officer, ACLD (Adults & Children with Learning & Developmental Disabilities)
Status: Returning Judge
Aimee Keegan is the Chief Development and Marketing Officer for Adults and Children with Learning and Developmental Disabilities (ACLD), one of Long Island’s leading nonprofits serving individuals with autism and developmental disabilities. She oversees branding, visibility, and strategic fundraising efforts, including the successful creation of the ACLD Foundation.
With 20 years of experience in the human services nonprofit sector, Aimee began her career as an education reporter in Georgia before transitioning into public relations and development work in New York.
Judge Michael Kinane
Vice President for Communications & College Relations, SUNY Old Westbury
Status: Returning Judge
Michael Kinane has led communications, marketing, and government relations at SUNY Old Westbury since 2000. He also served as Executive Director of the Old Westbury College Foundation from 2005–2017, overseeing fundraising efforts. Prior to his tenure in higher education, he was a VP at Epoch 5 Public Relations and held roles in media relations and broadcast journalism.
Mike holds both an M.A. in Integrated Marketing and a B.A. in Communication Arts from Marist College. He remains active in professional organizations including PRSA, IABC, SPJ, and PRPLI.
Judge Katheryn Laible
President, Synchronicity Planning & Communications
Status: Returning Judge
Katheryn Laible is a writer, photographer, and organizational development professional with a deep commitment to community and the arts. She is Managing Partner of The Firefly Artists, a community-focused gallery in Northport, NY, and co-founder of the Synchronicity Network Newsletter, which celebrates those advancing art, science, and the common good on Long Island and beyond.
Her previous roles include Acting Director of Leadership Huntington and Assistant Director of Vision Long Island. She has also worked with organizations such as the Nassau County Museum of Art and The Coltrane Home. Katheryn lives in Syosset, NY, with her husband and children.
Judge Nancy Leghart
Executive Director, St. John’s ICARE
Status: New Judge
Nancy C. Leghart is Executive Director of the St. John’s ICARE Foundation at Episcopal Health Services, where she leads philanthropic efforts to support community health in the Rockaways. With over 30 years of nonprofit experience, she specializes in fundraising, strategic planning, marketing, and event management. She joined EHS in 2018 and played a key role in launching the ICARE Foundation in 2021.
Previously, Nancy spent 23 years at the Mill Neck Family of Organizations, building a successful advancement department supporting individuals who are Deaf or Hard of Hearing. A lifelong musician with a B.S. in music composition from NYU, she has integrated music into her philanthropic work and has received multiple awards for her contributions. She lives in Westbury, NY, and enjoys time with her five grandchildren.
Judge Carolyn Levin
Partner, Miller Korzenik Sommers Rayman
Status: Returning Judge
Carolyn Schurr Levin, a media and First Amendment attorney, is a partner at Miller Korzenik Sommers Rayman LLP in New York. She was the vice president and general counsel of Newsday, vice president and general counsel of Ziff Davis Media, and media law adviser for the School of Journalism at Stony Brook University. She teaches Media Ethics & Law at City University of New York’s Baruch College, and has also taught media ethics and law at Stony Brook University, Long Island University, and Pace University. From 2010-2019, she was the faculty adviser for the Pioneer, the student newspaper at Long Island University, during which time the Pioneer won 28 awards.
Judge Janine Logan
Vice President, Communications & Population Health, Nassau-Suffolk Hospital Council
Status: New Judge
Janine Logan is Vice President of Communications and Population Health for the Nassau-Suffolk Hospital Council, a role she has held since 2002. She leads communications strategy and policy messaging for the region’s hospitals, targeting audiences such as media, lawmakers, and the public. Previously, she served as editor of Hospital and Health News, and held public relations roles at South Oaks Hospital, Broadlawn Manor, and the National Catholic Development Conference. She holds a B.S. in Communication Arts from St. John’s University and is nationally accredited by the Public Relations Society of America. Logan lives in Babylon, New York, with her husband and four children.
Judge Sarah Logan
Communications Coordinator, IPRO
Status: New Judge
Judge Nina McCann
Business Development & Marketing Manager, Harris Beach Murtha PLLC
Status: Returning Judge
Nina McCann is a seasoned marketing, public relations, and business development professional with over 20 years of experience in the professional services sector. She has led marketing efforts at national accounting firms and global law firms, and currently serves as Manager of Business Development and Marketing at Harris Beach PLLC, a top-tier national law firm.
Nina is active in the industry, serving on the board of the Social Media Association and co-chairing its marketing committee. She’s contributed to articles, podcasts, and radio segments on media and marketing topics, and is a member of the Hispanic Public Relations Association, Law Firm Media Professionals, and a former board member of PR Professionals of Long Island. She holds an MBA from Hofstra University and a BA from Queens College.
Judge Walter Middlebrook
Foster Professor of Practice, Donald P. Bellisario College of Communications, Penn State University
Status: Returning Judge
Walter Middlebrook, a former assistant managing editor at The Detroit News, is a longtime senior editor and newsroom manager, whose career includes editing stints at The New York Times, Newsday/New York Newsday, USA Today and the St. Paul Pioneer Press Dispatch. He was part of a Newsday team that won a Pulitzer Prize in 1992 for spot news. A Lifetime Achievement award-winner (the Detroit Chapter of the Society of Professional Journalists) and a lifetime member of the National Association of Black Journalists and National Association of Hispanic Journalists, the Memphis, Tenn., native is a graduate of Boston University and an Eagle Scout.
Judge Jeff Morosoff
Chair, Dept. of Journalism, Media Studies, and Public Relations, Hofstra University
Status: Returning Judge
Jeffrey S. Morosoff is chair of the Department of Journalism, Media Studies, and Pubic Relations at The Lawrence Herbert School of Communication at Hofstra University. He teaches graduate and undergraduate PR courses and is faculty adviser to Hofstra’s Public Relations Student Society of America (PRSSA) chapter. His 30-year PR career included positions at Cablevision, Long Island Association, Town of Babylon, New York Institute of Technology, and Nassau Community College. He has received Hofstra’s Distinguished Teacher of the Year Award, Public Relations Professionals of Long Island’s Jack Rettaliata Lifetime Achievement Award, and International Association of Business Communicators’ Achievement in Communications Award. He is a member of the Fair Media Council Board of Directors.
Judge Brooke Oliveri
Manager of Communications, Health Outreach and Research, Nassau-Suffolk Hospital Council
Status: New Judge
Brooke Oliveri is the Manager of Communications, Health Outreach, and Research at the Nassau-Suffolk Hospital Council, and she manages the Long Island Health Collaborative. In this role, Brooke contributes her expertise in all forms of communications to the organization’s associations and initiatives with an emphasis on digital marketing, digital communications, media cultivation, brand awareness, and content development.
Prior to her current role, Brooke served as the Assistant Director of Community Relations at Stony Brook Eastern Long Island Hospital, where she received a real-time education in health communications amidst the global COVID-19 pandemic. She holds a Bachelor of Arts degree in Mass Communications with a Minor in English Language from the University of Delaware.
Judge Carol Quirke, Ph.D.
Professor of American Studies, SUNY College at Old Westbury, Historian & Author
Status: New Judge
Carol Quirke is a scholar of media, labor, and visual culture, and the author of Eyes on Labor: News Photography and America’s Working Class (Oxford University Press, 2012) and Dorothea Lange, Documentary Photography and Twentieth Century America (2019). Her work explores how photography and media have shaped public understanding of labor, inequality, and American identity throughout the 20th century.
Judge Jeffrey Reynolds, Ph.D.
President & CEO, Family & Children’s Association (FCA)
Status: Returning Judge
Dr. Jeffrey Reynolds is the President/CEO of Family & Children’s Association (FCA) and a nonprofit professional with 30+ years worth of experience. He’s been a leading voice in addressing our region’s opioid crisis, the dramatic increase in gun violence and the worsening condition of children’s mental health. Reynolds is a frequent op-ed contributor and expert source frequently used by local, regional and national media.
Judge Phil Rugile
Executive Director, Institute for Workforce Advancement
Status: Returning Judge
Phil Rugile is an expert in workforce development, entrepreneurship, and innovation with a deep background in both corporate and startup environments. He serves as Executive Director of the Institute for Workforce Advancement, a nonprofit focused on advanced manufacturing training and industry development in sectors like offshore wind and renewable energy. He also founded oswsupplychain.org, a platform fostering collaboration across industry, education, labor, and government.
Rugile is Director of Launchpad Huntington, a regional hub for entrepreneurs, and serves on advisory boards for Hofstra’s Center for Entrepreneurship, Minority Millennials, and the Viscardi Center. His past roles span leadership in e-commerce, media, and nonprofit ventures focused on minority entrepreneurship and innovation.
Judge Jay Schoenfeld
Past President, Temple Isaiah
Status: Returning Judge
Working closely with the media in both business and government, Jay Schoenfeld is a creative leader with strong business acumen and proven ability to align business objectives with corporate goals, long term strategy, and organizational culture. He has extensive experience in managing relationships with Federal, State, and local officials to promote and advance an organization’s priorities. He has held leadership positions at EmblemHealth, HIP Health Plan, and Vytra Health Plans. He has served as President of Temple Isaiah and remains active on its board.
Judge Stacey Sikes
Vice President, Government Affairs & Communications, Long Island Association
Status: New Judge
Stacey I. Sikes is Vice President of Government Affairs and Communications for the Long Island Association, where she leads advocacy, communications, and member engagement. She previously served as Executive Dean at Hofstra University, overseeing its award-winning entrepreneurship programs, and currently chairs the board of Accelerate Long Island. Her background includes leadership roles in government, higher education, and nonprofits.
Stacey has been recognized by organizations such as Girls Inc., the Urban League of Long Island, and Long Island Business News. She began her career in public service with Senator Charles Schumer and other local leaders. A St. John’s University alumna, she lives in East Northport with her husband and two daughters.
Judge Richard Torrenzano
Chief Executive, The Torrenzano Group
Status: Returning Judge
Richard Torrenzano is a leading expert on financial markets, crisis management, media, and reputation. He is CEO of The Torrenzano Group, a high-stakes issues and reputation management firm that helps organizations build and protect their reputations, grow their business, and enhance brand and shareholder value. The firm is known for helping clients take control of how they are perceived™.
Torrenzano co-authored the award-winning bestseller Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks (St. Martin’s Press). A former chief spokesman for the New York Stock Exchange, he served on both its Management and Executive Committees. He has advised CEOs, boards, and heads of state across the U.S., Europe, and Latin America.
Judge Ebru Ulusoy, Ph.D.
Associate Professor of Marketing, School of Business, Farmingdale State College
Status: Returning Judge
Dr. Ebru Ulusoy is an Associate Professor in the Business Management Department at the Farmingdale State College. She earned her Ph.D. in Business Administration with a focus on Marketing from the University of Texas-Pan American. Dr. Ulusoy received her master’s degree in Production Management and Marketing from Marmara University, Istanbul, Turkey. She received her bachelor’s degree in Public Relations and Advertising from Istanbul University, Istanbul, Turkey. Dr. Ulusoy is primarily interested in teaching and conducting research in the field of consumer behavior. She has various publications in prestigious peer-reviewed academic journals, such as the International Journal of Research in Marketing, Journal of Business Research, and Journal of Marketing Management; and presentations at international conferences such as Association for Consumer Research and American Marketing Science.
Judge Jennefer Witter
CEO/Founder, The Boreland Group Inc.
Status: Returning Judge
Jennefer Witter is the CEO and founder of The Boreland Group Inc., a boutique public relations firm specializing in women-led and minority-owned businesses. Named one of the “10 Most Successful Black CEOs and Entrepreneurs” by MadameNoire, her firm was also recognized by ThriveGlobal as a Black-owned business “loved by its community and beyond.”
A dynamic speaker, Jennefer presents on topics such as implicit bias, inclusive leadership, and personal branding at venues including TEDx Albany, The Pentagon, and The Brookings Institution. She is the author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed and a signed speaker with Never Stop Learning.
Judge Leila Zogby
Editor, Zogby Editorial Services
Status: Returning Judge
Leila Zogby has practiced her craft as a journalist, a corporate communicator and as an independent writer of marketing and communications materials for more than 30 years. No matter the situation, Leila is a firm believer that Good Writing is Good Business and Good Sense.
