Media & Community Connect to Make the World a Better Place. And that was Just the Beginning . . .
Hundreds turned out for the Fair Media Council’s annual Connection Day, a conference devoted to the power of connecting media and community to create relationships, pitch stories, share expertise, be heard and ultimately, improve the news.
Attendees from the greater New York metro area (thanks for braving the bridges and tunnels) and Canada (hello, ExpertFile!) were given exclusive opportunities to get an inside look at what’s happening in the news today, thanks to a great conversation with Tim Scheld, news & programming director at WCBS Newsradio 880; Eric Lerner, president of NBC New York and N.J. Burkett, reporter at WABC-TV. The breakfast conversation provided a stimulating kick off to the morning’s media summit, which featured more than 50 reporters, editors and news directors taking part in 10 breakout sessions. The sessions ranged from pitching hyperlocal news outlets to how to land a guest spot on nationally syndicated TV and radio shows. The luncheon provided an opportunity for guests to hear from two legends in newspapering, Pulitzer Prize winner Bob Keeler of Newsday and Bruce Lambert, the first full-time AIDS reporter for The New York Times. They addressed a full house as they tackled the art of storytelling by giving behind-the-scenes accounts of what it was like to cover some of the most memorable stories in the news over the past 40 years.
The afternoon shifted gears, to give attendees broader communications skills training on topics such as crisis management, personal branding and social media. Exhibitors provided opportunities to connect with new products and services, and to meet the community affairs departments of news outlets ranging from FOX 5 to LongIsland.com.
With nearly a hundred speakers, a sold-out exhibitor show and standing room only breakout sessions, FMC thanks everyone involved in the day’s program for allowing us the privilege to serve as the bridge for people to be heard, news to be made and progress to take place in the communities we call home.