Salvatore Ferro, President & CEO of Alure Home Improvements, started his career with the company in 1989 as a production manager. After serving in production, sales, and management roles, Ferro took on the roles of President & CEO in 2002. With Ferro’s leadership and remarkable people skills, Alure grew from a small painting contractor to one of the most successful remodeling companies in the country. Ferro believes the key to a successful company is its people, and he has worked diligently to promote a team attitude that focuses on an inclusive culture.
Industry professionals often look to Ferro for advice on ways to improve and develop products in the remodeling industry, and also for how to manage a company and cultivate the right employees to reach the standard of service that Alure has attained.
Under Ferro’s leadership, Alure has been called upon to participate with several TV Shows, including Bar Rescue, George to the Rescue and Extreme Makeover: Home Edition where they completed eight projects. Ferro even put on the gloves and boxed in Long Island’s Fight for Charity.
Ferro is a very active member in the community, who has helped raise thousands of dollars for non-profit organizations and serves on the boards of several, including the Nassau County Dept. of Consumer Affairs Home Industry Advisory Board and The Clark Gillies Foundation. Ferro is also a member and President of The Long Island Builders Institute and is also a founding active board member of Empire National Bank.
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