John AndrewsCEO Photofy
John Andrews is the CEO of Photofy, Co-Founder and President of Prevailing Path, a content-to-commerce media company for brands and retailers; Co-Founder and President of The Katahdin Company; and Co-Founder and former CMO of Carusele Company.
He is the founder of Collective Bias (acquired by Inmar in 2016) and serves as a fractional CMO for GoodX, which builds media platforms to help brands and retailers create more efficient Good Marketing in order to do more good.
Andrews has more than 20 years of work in consumer packaged goods companies including Hanes Brands, Newell Rubbermaid, PictureVision (Kodak Digital) and Implus. He moved to the retail side in 2007, joining Walmart, where he built the award-winning — and one of the first — people-as-media platforms called Walmart Elevenmoms.
He serves on the board of directors of Dunn Brothers Coffee. He is also the Senior Strategic Advisor for Champions for Kids, and is an adjunct professor at North Carolina State University’s College of Textiles.
His interests include economics, emerging media and wearable technology, as well as running, hiking and cooking.
Level of Media Interview Experience: Intermediate