Communications Masterclass: Doing More with Less
How to Find and Reach Your Audience with New Tools & More
Communicators are under constant pressure to deliver more impact faster and with fewer resources. The Fair Media Council’s Communications Masterclass: Doing More with Less is designed to help you evaluate your current strategy, improve your results, and adapt to today’s social and digital shifts with smarter tools, metrics, and AI. Our guest speaker is Sari Zeidler, Vice President of Audience Development for NBC Local. Sponsored by St. Joseph’s University, Northwell Health, and Protiviti.
Event Details
📅 Thursday, Oct. 23, 2025
🕘 9 AM – 12 Noon
📍 58 S. Service Road, Lower Level Conference Center, Melville, NY
Featured Speaker
Sari Zeidler has helped grow large and engaged audiences for some of the most successful media brands in the world.
Sari is currently the Vice President of Audience Development for NBCU Local, which spans more than 40 domestic local news brands operating in English and Spanish, and NBC’s Regional Sports Networks. She’s led high-achieving Growth and Social Media teams at The BBC, NBC, and Quartz.
Sari specializes in social media, SEO, paid marketing, mobile marketing and email.
What You'll Learn
- Best practices for targeting and reaching your audience today.
- Measure success across websites, newsletters, and social media.
- Discover free or low-cost new tools and AI apps to boost productivity and creativity.
- Adapt to today’s social shifts with practical strategies.
- Walk away with clear goals, new tools, and next steps.
Tickets must be purchased in advance and are nonrefundable. Includes networking, presentation, hands-on workshop, and continental breakfast. To request an invoice, email info@fairmediacouncil.org.
Interactive Workshop
This masterclass moves beyond theory: You’ll test your skills by developing content for today’s leading platforms, then analyze what works best where — and why. The exercise will help you leave with a repeatable framework for tailoring communications that resonate across channels.
Who Should Attend
Perfect for nonprofit, business, and community leaders, as well as anyone responsible for communications, marketing, or public engagement who needs to maximize limited resources. All skill levels are welcome.
