media decode

By Jaci Clement, CEO/Executive Director, Fair Media Council The most troubling shift in today’s news isn’t what’s being reported—it’s what’s being sold. Sponsored content and pay-to-play practices are taking over, especially in local news. And if newsrooms thought the public wasn’t paying attention, think again: The single most frequent complaint we hear is that people […]

By Jaci Clement, CEO/Executive Director, Fair Media Council One of the most powerful tools the media uses isn’t what it reports—it’s how it chooses to tell the story. That’s called framing—the structure around the facts that shapes how we interpret events, decide what matters, and determine who we believe. Framing influences which details get emphasized,