Crisis Management Masterclass: Be Prepared to Handle Any PR Crisis

This event will be held Thursday, Jan. 9, 2025, 9 a.m. – 12 noon, 58 S. Service Road, Melville, N.Y. Scroll down for tickets

When a PR Crisis Strikes, Will You Know What to Do?

In today’s media-driven world, a PR crisis can erupt at any moment—from a negative story spreading online to an unexpected headline that demands an immediate response. If your organization’s reputation is on the line, having a solid plan is critical. Our Crisis Management Masterclass is designed to equip you with the skills, strategies, and confidence to handle PR crises head-on.

Why Attend?

Real-World, Actionable Strategies
This isn’t just theory; it’s about what really works. Our experts will guide you through practical exercises and proven techniques for managing a PR crisis, so you leave with clear, actionable steps you can apply immediately.
Protect and Preserve Your Brand’s Reputation
In a PR crisis, every move matters. This masterclass will show you how to respond quickly and decisively to keep your brand’s reputation intact. Learn what it takes to minimize damage and avoid costly missteps.
Master Clear, Impactful Messaging
Effective communication is everything in a crisis. You’ll learn how to craft messages that reassure your audience, communicate transparently, and prevent rumors from spreading. We’ll cover best practices for handling media inquiries, internal communications, and social media responses.
Anticipate and Get Ahead of Potential Issues
The best crisis management often starts before the crisis. You’ll gain insights on spotting potential PR risks and identifying red flags, allowing you to get ahead of issues before they escalate.
Build Confidence Under Pressure
PR crises are challenging, but preparation gives you control. Whether you’re in PR, communications, or a leadership role, this masterclass will equip you to manage high-stakes situations with clarity, calm, and confidence.

Who Should Attend?
This masterclass is essential for PR and communications professionals, executives, nonprofit managers, and anyone responsible for their organization’s public image. If you’re looking to protect your brand and ensure your team is ready for anything, this training is for you.

Who Will Be Your Trainers?

Our trainers not only have crisis management experience in their professional backgrounds, now they teach crisis management at the university level:

Jeff Morosoff, Dept. Chair & Associate Professor of Journalism, Media Studies & Public Relations, Hofstra University. Prior to teaching crisis management techniques, Jeff worked in radio and handled community and government relations for the Town of Babylon, LIA, and others.
Ken Young served as a communication professional for major organizations such as 1-800-FLOWERS.COM, Sports Illustrated, and Henry Schein, as well as at Molloy College, where he oversaw branding and marketing initiatives.

Secure Your Spot Today
Don’t wait until a PR crisis hits. Join us for this hands-on masterclass and gain the skills to protect your brand, maintain trust, and navigate any PR challenge with confidence. Reserve your spot today and be ready for whatever comes your way.

Our Masterclasses are sponsored by Northwell Health, St. Joseph’s University and Protiviti.

Details

FMC’s Crisis Management Masterclass

Thursday, Jan. 9, 2025
9 a.m. – 12 noon
58 S. Service Road, Melville, N.Y, Conference Room, Lower Level
Continental Breakfast
Tickets: $79 members, $99 nonmembers
Tickets are nonrefundable.

ON November 22, 2024