What We Do
FMC advocates for quality local news and works to create a media savvy society.
The Fair Media Council was created to represent the voice of the news consumer — the public — on how the local media was doing its job. That was more than 30 years ago, when a group of concerned business and community leaders realized the important role news plays in maintaining vibrant, competitive communities.
Today, FMC is widely regarded as one of the oldest and most effective media watchdog organizations in the country, with a unique emphasis on creating an educated news consumer. No other organization in the country fulfills these dual roles.
FMC Core Goals
- Educate the public to become media savvy news consumers
- Maintain an open dialogue between the community and the news media.
- Identify particular issues of community concern in need of news coverage to create general awareness and push toward solutions
- Educate the public to participate in the news ecology
- Demystify how the news media works in order for the public to gain a greater understanding of the news
- Provide feedback to the FCC on how changes in the local news are affecting news coverage
- Provide performance feedback to the media
New York and New Jersey-based businesses and nonprofits are eligible to be FMC members. We give our members the resources to:
We take you behind the scenes in the news business to give you a heads up on changes happening with the news products you use to promote your products and services. We’ll tell you about format and demographic changes, and keep you in the loop when media personalities start to play musical chairs. We’re the toolbox for you to make the most of your branding and marketing plans, corporate image and public relations strategies. The reality is we work and live in the No. 1 media market in the world. Here, perception is everything and we know just what to do about it.
We teach you what the media doesn’t want you to know, so you can be an educated news consumer. We know the world is on information overload. We’re here to help you clear through the clutter, learn more in less time and put the intelligence to work
When you know how to access accurate information efficiently, you spend a lot less time saying, “If I only knew….”