Be The Media and the Fair Media Council present a half-day social media boot camp on Nov. 18 at Briarcliffe College, Bethpage, N.Y., sponsored by Briarcliffe College, Hofstra University, Murphy, Bartol & O’Brien LLP, Austin + Williams and TD Bank. Six workshops are offered; attendees choose two, an early morning and mid-morning session. The event also includes continental breakfast with networking and general session. Registration begins at 7.30 a.m. The event concludes by 12 noon.
Session I (9 a.m. – 10.15 a.m):
a) From Press Releases to Audience Engagement: As technology evolves and audiences become more fragmented, savvy communicators must adjust to the changing landscape.Today, getting a message out relies on a incorporating a variety of online and offline communication tools. Here’s what you need to know to stay current.
Presenters:
- Barbara Nevins Taylor, Investigative Reporter
- Josh Einiger, Reporter, WABC-TV
- Melissa A. Connolly, Vice President, University Relations, Hofstra University
- William Corbett, Jr., President, Corbett Public Relations
Moderator:
- Walter Timoshenko, Chief Operating Officer, Nussbaum, Yates, Berg, Klein & Wolpow LLP
b) How to Begin Using Social Media: The best communicators think backwards. By that we mean you must envision your outcome before you design your communication plan. This workshop covers what you need to consider before you venture into social media.
- Presenter: Craig Yaris, Chief Technologist, Esquire Tech Solutions
c) Can You Hear Us Now? Using Social Media in Politics and Advocacy: It’s never been harder to get Albany’s attention, but with the right tools and techniques, you can make sure that the decision makers hear you, loud and clear.
Presenters:
- Anthony Figliola, Vice President, Empire Government Strategies; Blogger, Long Island Business News Young Island
- Brandon Palanker, Vice President of Marketing & Public Affairs, Renaissance Downtowns
- Jim Dobkowski, Editor, LIPolitics.com
- Tim Bolger, Reporter, Long Island Press
Moderator: John Murcott, President, Karma411.com
(15 minute networking break)
Session II (10.30-11.45 a.m.):
a) Defining Influence in the Digital World: The internet offers many opportunities for you to establish yourself as an expert in your field of endeavor. Are you taking advantage of what the web has to offer? What more should you do to increase your Klout? Find out here.
- Presenters:
- John Doyle, Director of Technology & Communications, Alure Home Improvements
- Michael Maloney, Founder/Publisher, TechSources.com
- Mike Tekula, SEM Strategist, Austin + Williams
Moderator: Moderator: Charles Skop, Esq., Meyer, Suozzi, English & Klein, P.C.
b) Managing Your Reputation Online: The good news? People can talk about you online. The bad news? People can talk about you online. This panel will discuss tips and techniques to protect your name and your organization.
- Presenters:
- David Winzelberg, Reporter, Long Island Business News
- Allie Herzog, Director of Social Media Strategy, Likeable Media
- Chris Vaccaro, Editor, AOL’s Patch.com
Moderator: David North, Anchor/Reporter, WALK Radio
c) What We’re Doing Right Now: Local companies share where they are on the digital food chain, what they’ve learned, and what they plan to do next. Roundtable discussion:
- Frank Emanuele, Community Manager, Likeable Media
- Jerry Schmitt, Vice President, Marketing, Bethpage Federal Credit Union
- A.J. Voelpel, West Islip Editor, AOL’s Patch.com
Moderator: William Heberer, Esq., Partner, Moritt Hock & Hamroff LLP
Tickets are $85 for FMC members; $110 for nonmembers. Walk-ins add $10 at the door. Tickets are nonrefundable. Tickets may be purchased online at www.fairmediacouncil.org or by calling 1.855.432.4763, ext. 702 or 1.516.224.1860, ext. 702.
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