Take a look at last year’s (2012) Program:

Friday, Oct. 26, 2012, 8 a.m. to 4 p.m.

Briarcliffe College, Bethpage, N.Y.  Twitter:  #FMCCD

Pay It Forward Sponsors: North Shore-LIJ Health System, WeiserMazars LLP  Bethpage Federal Credit Union

Get Media Savvy: Spend the day networking with the news media, pitching stories, learning cutting-edge communication skills and improving your marketing strategy.

7.30 a.m. Registration/Networking/Exhibitors & Job Fair Begins

Community Advocate Sponsor: WCBS & WLNY-TV; Networker Sponsors: Hofstra University, St. Joseph’s College & WABC-TV

8:00-9.30 a.m. Continental Breakfast Sponsored by Astoria Federal Savings, Winthrop-University Hospital,  Moritt, Hock & Hamroff LLP,  EGC Group, &     SUNY College at Old Westbury

Keynote Speaker:

Steven Greenberg, WCBS Radio News Host, “Your Next Job”

9.45-11.15 a.m. Session I Breakouts:

Election News Coverage: Can the Media Play Fair? Sponsored by North Shore-LIJ Health System

Ah, there’s nothing like a good, strong conversation on politics and media to wake you up in the morning! For this panel discussion, we’ve pulled together media from all sides of the aisle to discuss what political stories they choose to cover, what’s happened to debates and conventions in the 24/7 news cycle — and what qualifies as ‘fair’ vs. ‘fair game.’

Panel:

• Stewart Ain, Writer, New York Jewish Week
• Phil Corsentino, News Director, FiOS1 News
• Ethan Harp, Segment Producer, MSNBC
• Charles Lane, Reporter, WSHU Public Radio
• John Leboutillier, Host, Campaign Insiders, FOX News Channel
• Moderator: John Murcott, Founder & President, Karma411
• Tim Scheld, Director of News & Programming, WCBS-880 News Radio

Panel:

• Eric Alexander, Executive Director, Vision Long Island
• Joye Brown, Columnist, Newsday
• Moderator: Dr. Martin Cantor, Director,  Long Island Center for Socio-Economic Policy
• Jed Morey, Publisher, Long Island Press
• Steve Levy, President & Founder, Common Sense Strategies LLC, Former County Executive, County of Suffolk
• Tom Suozzi, Of Counsel, Harris Beach PLLC, Former County Executive, County of Nassau, Senior Advisor, Lazard

Nonprofits fill a major void in the marketplace, offering services to the public that neither business nor government can provide. Yet, when faced with an economic downturn and decimated budgets, nonprofits can’t continue to function if they suffer in silence. Here, our panel talks about the role communication plays in fulfilling their organizational goals.

Panel:

• Christopher Collora, Reporter, Patch.com
• Moderator: Prof. Jeffrey Morosoff,  Assistant Professor of Journalism, Media Studies, Public Relations, School of Communication, Hofstra University
• Paule T. Pachter, Executive Director, Long Island Cares, Inc.-The Harry Chapin Food Bank
• Dr. Jeffrey Reynolds, Executive Director, Long Island Council on Alcoholism & Drug Dependence
• Naomi Starobin, News Director, WSHU Public Radio

Panel:

• Greg Cergol, Long Island Reporter, WNBC-TV
• Josh Einiger, Reporter, WABC-TV
• Peter Facini, Senior Producer, “Good Day New York,” FOX 5
• Noah Gurock, Web & News Enterprise Manager, WWOR/my9
• Moderator: Richard Kessel, Energy Consultant
• Ron Lee, Reporter, FiOS1 News
• Barbara Nevins-Taylor, Investigative Reporter, Consumermojo.com
• Richard Rose, Long Island Bureau Chief, WLNY-TV

Resume 2.0: Tools for Marketing Yourself

When the unemployment rate is high, job seekers need to make a strong impressive on employers — lest they be lost in the crowd.  Find out how to be the model prospective employee  by capitalizing on the latest tools to market and brand your skills, what company recruiters now expect from candidates, and what employers think when they read your resume and conduct interviews. Our panel tells all.

Panel:

• Jamie Herzlich, Small Business Columnist
• Moderator: Michael Kinane, Special Assistant to the President, SUNY College at Old Westbury
• Prof. David Naylor, Briarcliffe College
• Doug O’Neill, Senior Vice President of Human Resources, Bethpage Federal Credit Union
• Debra Scala-Giokas, Director of Marketing, Certilman Balin Adler & Hyman LLP

11.30 a.m.-1:00 p.m.: Session II Breakouts

Reporter Roundtable: Current Events, Election Coverage & What’s Happening Inside Newsrooms Right Now Sponsored by WeiserMazars LLP

Go inside the newsroom to find out what stories the media’s working on right now, learn what will make headlines tomorrow — and find out if the media needs you as a source right now.

Panel:

• Dell Alann, Assignment Manager, FiOS1 News
• Tim Bolger, News & Web Editor, Long Island Press
• Moderator: James N. Kinney, Partner, WeiserMazars LLP, Chair, Board of Directors, Fair Media Council
• Jason Molinet, Regional Editor, Patch.com
• David North, Anchor/Reporter, WALK 97.5 FM
• Todd Shapiro, CEO, Todd Shapiro Associates
• Mike Xirinachs, Long Island Bureau Chief, WCBS-880 News Radio

Sex, Lies & Videotape: How Spin Doctors & Biased Media Are Hijacking the Political Process

In an era where politicians can’t leave home without their talking points, how can the media be expected to distinguish fact from fiction? We’ve imported insiders from Albany to tell tales on what they’ve tried to slip pass the gatekeepers of democracy, how the media works to keep things in check — and what happens when they fail.

Panel

• Michael Dawidziak, Political Consultant & Strategist, Founder, Strategic-Planning.com
• Michael Harrison, Workforce Development Institute, Communications & Government Relations Consultant, Former Long Island Regional Director, NYS Governor’s Office
• Moderator: Arthur “Jerry” Kremer Esq., Partner, Ruskin Moscou Faltischek P.C.
• Frank MacKay, Chair of the Independence Party, New York State, Host, Turning Point, Radio/TV Program
• Tom Shanahan, Government Relations & Communications, The Shanahan Group

Meet The New WLIW/WNET/NJTV

Programming changes and a new staff make it time to get to know the new WLIW/WNET/NJTV. Get an upclose look at what’s happening at our local PBS stations, and what to expect from future programming.

Panel:

• Diane Masciale, Executive Producer, WLIW/WNET
• John Servidio, General Manager, WLIW/WNET/NJTV

How to Be a Great Guest on Television Talk Shows Sponsored by Bethpage Federal Credit Union

Ever turn the channel on a television talk show because you weren’t interested in what the person was saying? Consider this: That person could be you. To ensure it’s not, find out how to prepare for television, how to structure your message and what to do to get asked back!

Panel:

• Moderator: Linda Armyn, Senior Vice President of Corporate Development, Bethpage Federal Credit Union
• Donna Drake, Host, Live It Up!
• Prof. Sandra Mardenfeld, Assistant Professor/Director of Journalism Program, Long Island University
• Stacey Sweet, Executive Producer, Life Is Sweet TV

Game Changers: Development Projects That Will Move Long Island Forward Sponsored by WeiserMazars LLP

Long Island’s future is tied to solutions on how to grow and alleviate the tax burden on its residents, yet few development projects have managed to get off the ground as the public continuously shoots them down. What’s got to give for Long Island to redefine suburbia today?

Panel:

• Mark Fasciano, Managing Director, Canrock Ventures
• Anthony Manetta, CEO & Executive Director, Suffolk County Industrial Development Agency
• Moderator: Ben Mevorach, News & Programming Director, 1010WINS
• Desmond Ryan, Executive Director, Association for a Better Long Island
• David Winzelberg, Reporter, Long Island Business News

Personal Branding: How to Stand Out to Get the Job You Want

If you’re looking for work or seeking to advance where you are, personal branding plays a key role. What is it you want people to think when they see your name, or meet you for the first time? We’ve brought together people who have branded themselves and others, such as turning Michael Jackson into the ‘King of Pop,’ to help you help yourself.

Panel:

• Dan Beck, Owner, Dan Beck Enterprises Artist Management/Marketing
• Matthew Colson, Executive Director of Alumni Relations, Stony Brook University
• William Corbett Jr.,  President, Corbett Public Relations
• Moderator: Karen Garvey, Professional Coach, The Answers Unlimited
• Kenny Plotnik, President, Plotnik Media Group, LLC, Former Vice President & News Director, WABC-TV

1:00-2:00 p.m.: Networking Luncheon featuring Job Fair, including North Shore-LIJ Health System, WeiserMazars LLP, Bethpage Federal Credit Union, WCBS & WLNY-TV, Hofstra University, St. Joseph’s College, WABC-TV, Todd Shapiro Associates, SMM Advertising, Long Island Business News, WNBC-TV,  Suffolk County Industrial Development Agency, FOX 5, Public Relations Professionals of LI, Karma411, Long Island Herald, Briarcliffe College, Melville Chamber of Commerce, Sweet Epiphany, The Hispanic Network LLC, Long Island Press, Vision Long Island, WALK 97.5 FM, Northport Symphony Orchestra, Design Audio Visual, Inc., Coldwell Banker,  and ExecuLeaders

2-3.30 p.m.: Session III Breakouts

How to Be a Great Guest on Radio Talk Shows

You know this to be true: Great radio doesn’t need visuals, because the conversation itself draws images for you. How to do just that, as well as what goes into preparing to be a guest on radio is easy to learn with the help of our experienced panelists. You’ll also find there’s ample opportunity for you to be heard on local radio, so learn first, then put yourself in the spotlight.

Panel:

• Moderator: Joe Benty, Chief Marketing & Communications Officer, Chernoff Diamond
• Heather Dworkin-Bucciano, Station Manager, WLIE 540 AM
• Jonathan Clark, Assistant News Director, WCBS-880 News Radio
• Victor Fusco, Esq., Managing Partner, Fusco, Brandenstein & Rada, P.C., Host, Labor Lines Radio Talk Show WGBB-1240 AM, WJVC 96.1 FM and WWRL 1600 AM
• Donna Vaughan, News Director, WALK 97.5 FM

Using Social Media to Turn Enemies Into Friends

Lots of organizations are still skeptical about using social media as part of their marketing efforts — after all, the conversation is very public, and the organization may not like what people have to say about them. So how do you manage your brand and your reputation online, and earn respect from your audience? Find out here.

Panel:

• Terese Arenth, Partner, Moritt, Hock & Hamroff LLP
• Karin Caro, CEO, BluChip Marketing
• Frank Emmanuele, Content Strategist, Likeable Media
• Ellen DePasquale, Regional Development Director, NY Metro, Constant Contact
• Moderator: John Doyle, Director of Technology & Communications, Alure Home Improvements, Inc.
• Lindsey Myers, Account Supervisor and Social Media Officer Metro Restaurant Marketing, WordHampton Public Relations

How to Drive Traffic to Your Web Site Sponsored by Briarcliffe College

Technology keeps changing, which means there are always spectacular new ways to put your web site to use. Find out the latest advancements, what people expect in web sites today, how to make it easier for people to findyour site — and how to keep them coming back for more.

Panel:

• Jerry Allocca, Founder, CORE Interactive Marketing
• Judy Smith-Bellem, Principal, SMM Advertising
• Moderator: Andrea LaSala Snyder, Director of Digital Services, EGC Group
• Craig Yaris, Chief Social Marketer, EsquireTech Solutions

• Kevin Kelly, Chief Creative Operative, BigBuzz Marketing Group
• Ken Kroncke, Advertising Director, Long Island Business News
• Moderator: Robert Levin, Chief Executive Officer & Publisher, The New York Enterprise Report
• Elliot Simmons, Sales Manager, WLNY-TV

Peak Performance: How to Get the Most Out of Your Mind, Body & Work Day

If you’re out of work and seeking a job, you’re stressed. If you’re working today, no doubt you’re forced to do more with less — and hence, you’re stressed. This workshop will show you some tips and techniques to focus your mind, learn to relax and be more productive than ever.

• Presenter: Donna Martini, Lead Ambassador to Wellness for Nassau County, Wellness & Activist Coach, Writer & Author, DM Enterprises LLC

3.30-4.00 p.m.: Networking/Business Card Exchange/Event Concludes

Advance Registration Required. Walk in fee is additional $25.