FMC Connection Day Program

Track A:

1. NO LONGER AVAILABLE - Preparing to Pitch the Media:  Everything you need to know before you pick up the phone or send that email to a reporter or editor.

Panelists:

• David Winzelberg, Reporter, Long Island Business News
• David North, Reporter and News Anchor, WALK Radio
• Noah Gurock, Web and News Enterprise Manager, WWOR/my9
• Carol Pack, Founding Partner, LI News Institute
• Laura Wiletsky, President, Laura Wiletsky & Associates

Moderator: Patrick Calabria, Vice President for Institutional Advancement, Farmingdale State College

2.  Getting to Know the Long Island Press: Get an inside look at who’s who behind the area’s most successful alternative weekly newspaper, and start building relationships on the spot.

Panelists:

• Jed Morey, Publisher, Long Island Press
• Spencer Rumsey, Senior Editor, Long Island Press
• Tim Bolger, News Editor, Long Island Press

Moderator: Lawrence Levy, Executive Director, Long Island Suburban Studies Institute, Hofstra University

3. NO LONGER AVAILABLE – Presentation Skills 101: Representing an organization effectively, whether in front of the media or in front of the public, is a crucial skill for all employees. Learn the basic techniques in this workshop and start using them at work the next day!

• Presenter: Marla Seiden, President, Seiden Communications

Track B:

1. Social Media Best Practices: Social media can be a very effective tool for promoting your business or agenda, but technology’s rapid evolution makes it hard to stay abreast of the latest developments. Here, learn how businesses are using new tools as key to maintaining the competitive edge.

• David Mathison, Media Consultant & Author, Be The Media
• Hilary Topper, President & CEO, HJMT Communications, LLC
• Amanda Baldauf, Account Executive, VaynerMedia

Moderator: John Lee, President, John Lee Media

2. Tweeting for Business: Gain an understanding of why, how and when to use Twitter as a marketing tool, and how to build and engage your target audience.

• Lee Bogner, CIO, Head of Social Media Business Unit, Marden-Kane, Inc.
• Nathan King, Digital Strategist, Austin + Williams
• Melissa Kuehnle, Manager of Community Relations, St. Joseph’s College
• Jody Fisher, Senior Vice President, Rubenstein Communications, Inc.
• Lindsey Myers, Account Executive – Social Media Officer, Wordhampton Public Relations

Moderator: James Kinney, Partner, WeiserMazars LLP and Chair, Board of Directors, Fair Media Council

3. NO LONGER AVAILABLE – Online Analytic Effectiveness Tools: Social media makes it easy to track the progress of your communication campaign. This workshop will illustrate a variety of free online tools to help you do your job better.

• Presenter: Craig Yaris, Chief Technologist, Esquire Tech Solutions

Track C:

1. Establishing Media Relationships: Dealing with the news media is tricky business. Learn how to initiate contact and develop the type of relationship that turns you into a trusted source and oft-quoted spokesperson in the news.

• Peter Facini, Producer, Good Day New York, FOX5
• Naomi Starobin, News Director, WSHU Public Radio
• James Bernstein, Business Writer, Newsday
• Sanford Josephson, Director of Marketing & Public Relations, Matheny Medical & Educational Center
• Bert J. Cunningham, Communications Consultant

Moderator: Dr. Jeffrey Reynolds, Executive Director, Long Island Council on Alcoholism and Drug Dependence

2. How to Create Video Messages: Getting statements out to the public and the press can be quick and easy — and extremely helpful for your company’s image. Learn how to prepare a message for broadcast, and how to create a quick video to upload to your own website or even YouTube.

• Presenter:  Rob Hoell, Video Producer, North Shore-LIJ Health System

3. Crisis Management: Tips and techniques for dealing with the news media when the news isn’t good. Always, one of our most popular workshops and first to close out due to demand, so register now!

• Sophia Hall, Correspondent, WCBS News Radio 880
• Melissa Connolly, Vice President of University Relations, Hofstra University
• Sean Dolan, Office of Public Information, Diocese of Rockville Centre
• Suzee Foster, Account Director, Wordhampton Public Relations

Moderator: Terry Lynam, Vice President, Public Relations, North Shore-LIJ Health System

Track D:

1. Pitching the News Media: Learn the elements of what makes a successful story pitch, and pitch it right on the spot to a panel of New York journalists. You may end up in tomorrow’s news.

Panelists:

• Terri Martin, Executive Producer, New York Live WNBC
• Jonathan Clark, Producer, WCBS 880 News Radio
• Michael Brook, Assignment Editor, WCBS-TV
• Norm Prusslin, SUNY Stony Brook, Director of Media Arts Minor/Founding General Manager, WUSB-FM

Moderator: Dr. George Santiago Jr., President, Briarcliffe College

2. NO LONGER AVAILABLE – Presentation Skills 101: Representing an organization effectively, whether in front of the media or in front of the public, is a crucial skill for all employees. Learn the basic techniques in this workshop and start using them at work the next day!

• Presenter: Diane DiResta, President, DiResta Communications, Inc.

3. How Social Media Can Help Nonprofits: Marketing on a shoestring? This workshop can help by giving an overview of the technological tools readily available to help get a message out. And, the best part? The tools are free and include tracking mechanisms to gauge your effectiveness.

• Presenter: Wendy Goldstein, Director of Public Affairs, Marketing & Advertising, Winthrop-University Hospital

Track E:

1. Getting to Know AOL’s Patch.com: Patch.com has rapidly expanded across Long Island, providing you with new avenues for getting your news out. Here, meet the staff and find out all the resources they offer for community news and information.

Panelists:

• David Reich-Hale, Senior Regional Editor, Long Island, Patch.com
• Jason Molinet, North Shore Regional Editor, Patch.com
• Ryan Bonner, South Shore Suffolk Associate Regional Editor, Patch.com
• Lon Cohen, Port Jefferson Local Editor, Patch.com

Moderator: Linda Armyn, Senior Vice President of Corporate Strategy, Bethpage Federal Credit Union

2. NO LONGER AVAILABLE – Creating an Effective Website: Experts recommend updating your website annually, which entails a lot of effort and resources. Because mistakes can be costly, this workshop will cover the latest features of the best websites today.

Panelists:

• Mike Tekula, SEM Strategist, Austin + Williams
• Randy Shannon, President, WebStrategies
• Dominick Miserandino, CEO, TheCelebrityCafe.com
• Vikram Rajan, Partner, Co Grow Practice Marketing Advisors

Moderator: Charles Skop, Esq., Meyer, Suozzi, English & Klein, P.C.

3. Social Media’s Future: Is social media the answer to connecting niche audiences and society as a whole, or simply a fad that will die out like MySpace? Local businesses share their stories of successes and challenges, so you can decide what the future holds for you and your business.

Panelists:

• Marc Mordoh, Assistant Digital Sales Manager, WCBS-TV
• Jeff Namnum, Partner, Socialisle, LLC
• Steve Haweeli, President, WordHampton Public Relations

Moderator: John Murcott, President, karma411.com

Track F:

1. Creating a Social Media Policy: Suddenly, every employee with an internet connection can be heard around the world. That means all businesses, corporate or nonprofit, need to have a Human Resource policy in place, addressing what employees may or may not do in the social media realm. Guidelines and tips covered in this workshop now can help save your company’s reputation later.

Panelists:

• Luke Funk, Senior Web Producer, Fox5 News
• Douglas O’Neill, Senior Vice President of Human Resources, Bethpage Federal Credit Union
• Jonathan Ezor, Asst. Professor of Law & Technology Director, Institute for Business, Law & Technology, Touro Law School
• Jeff Namnum, Partner, Socialisle, LLC

Moderator: Michael Kinane, Assistant to the President for Advancement, SUNY College at Old Westbury

2. Social Media for Small Business: Small business faces special challenges to promote their products and services, but they can be tremendously effective in utilizing social media — it’s fast, easy and inexpensive. This workshop will offer an overview of how, why and when to start using social media for business.

Panelists:

• Aliah Davis, President & Founder, Aliah Public Relations
• John Doyle, Director of Technology & Communications, Alure Home Improvements
• Randi Busse, President, Workforce Development Group, Inc.
• Judy Bellem, Principal, SMM Advertising

Moderator: Michelle DiBenedetto, Director of Public Outreach, Long Island Housing Partnership, Inc.

3. Creating Effective Online Messages: Writing for the web is different than writing for print materials — not only does it differ in style, but in intent: You want to actively engage your audience in a conversation. Here, tips and techniques you can begin using right away.

Panelists:

• Matthew Colson, Director of Alumni Relations, St. Joseph’s College
• Ellen DePasquale, Regional Development Director, Constant Contact
• Lee Grossman, Production Manager and Executive Producer, WCBS-TV
• Gordon Tepper, Director Online Communications, City of Long Beach
• Nicole Larrauri, Managing Partner, EGC

Moderator: Walter Timoshenko, Chief Operating Officer, Nussbaum Yates Berg Klein & Wolpow, LLP

Track G:

1. NO LONGER AVAILABLE – Understanding Basics of Media: A great primer for those new to dealing with the news media. This workshop will give an overview of the different media outlets, what ‘news’ is, and how to begin the process of taking part in the public conversation.

Panelists:

• Saundra Thomas, Vice President of Community Affairs, WABC-TV
• Andrea Jones, Editor, Long Island Business News
• Ethan Harp, Freelance Producer, MSNBC & Freelance Reporter, News12 Long Island
• Jeffrey Morosoff, Asst. Professor of Public Relations, Hofstra University
• William J. Corbett, Jr., President & CEO, Corbett Public Relations

Moderator: David Okorn, Executive Director, Long Island Community Foundation

2. Establishing Media Relationships: Dealing with the news media is tricky business. Learn how to initiate contact and develop the type of relationship that turns you into a trusted source and oft-quoted spokesperson in the news.

Panelists:

• Shiba Russell, Anchor, WNBC-TV
• Ben Mevorach, News & Programming Director, 1010 WINS
• Erica Posse, Executive Producer, Special Projects & Investigations, My9
• Tim Scheld, News & Programming Director, WCBS News Radio
• John Houseman, Assistant News Director, WPIX
• Phil Corsentino, News Director, FiOS1News/WRNN
• Michael Harrison, Publisher, InterchangeNY

Moderator: Katherine Heaviside, President, Epoch 5

3. Creating a Comprehensive Communication Plan: Today’s marketing plan has to incorporate a multi-platform approach to getting a message out. How to create such a plan, successfully, takes a strategic approach but, once implemented, actually saves time and money. Find out how to put a plan together for maximum results.

• Presenter: Jody Fisher, Senior Vice President, Rubenstein Communications, Inc.