Save the Date for Oct. 23, 2015!
**TAKE A LOOK AT LAST YEAR’S PROGRAM**
FMC Connection Day presented by Bethpage Federal Credit Union features more than 15 workshops designed to take you inside the news, enable you to learn from the media, network, pitch stories and establish relationships.
An all-new program this year will feature a breakfast keynote by Executive Vice President of Edelman, Steve Rubel, as well as workshop tracks offering in-depth analysis of current events, media relations best practices and social media case studies.
Following the breakfast session and keynote, participants attend the the panel discussions of their choice, enjoy a coffee/networking break, another panel discussion of choice, lunch, another panel discussion and finally, closing networking opportunity. Exhibitors from the news media, business and nonprofit sector provide ample meet-and-greet opportunities throughout the day. Panel discussions include:
SESSION I PANELS:
Inside Politics: Pandemonium, Predictions & Probable Cause – It’s election time! What will happen on the local, regional and national level? Find out in this free-wheeling, no-holds-barred conversation featuring political insiders. With FOX News Channel Campaign Insiders’ Host John Leboutillier; George J. Marlin, author & contributing editor, TheCatholicThing.org, political columnist, Long Island Business News & contributor, New York Post; Mike Santeramo, Executive Director, Nassau County Democratic Committee; Mike Dawidziak, President, Strategic Planning Systems; Andrew Whitman, Sr. Political Correspondent, RNN; Desmond Ryan, Executive Director, ABLI; Melissa Russo, Political Reporter, NBC New York; Moderator: Bruce Lambert, Reporter, The New York Times (Retired)
What Happened to Your Right to Privacy? – Living in a hyper-connected world gives you instant access to information — but it also means you and your whereabouts, comments and photographs are trackable, too. From the work of Julian Assange, Edward Snowden, Google and Facebook, find out how your right to privacy is no longer what you think it is. With Mark Mason, Digital Media Vice President, CBS New York; Jonathan Ezor, Assistant General Counsel, Product & New Business Innovation, Verizon; Louis Mayr, Associate Professor, Criminal Justice, Briarcliffe College & Captain, NYPD (Retired); Ben Mevorach, News & Programming Director, 1010WINS; Jeffrey S. Morosoff, Assistant Professor & Director of Graduate Program in Public Relations, Hofstra University; Moderator: David Winzelberg, Reporter, Long Island Business News
U.S. Journalists in Peril Abroad & Its Impact on the Future of News – Will the American media continue to cover international news stories, particularly in the Middle East, in increasingly dangerous times? Should news reporters risk their lives for a story? Is it even America’s responsibility to cover international news? This panel will explore the impact today’s news decisions will play on the future of news and reporting. With Wayne Cabot, Anchor, WCBS Newsradio 880; Michael Brooks, contributor, MajorityReport.com, Washington Post & Al Jazeera; James Van Thach, Captain, Infantry, United States Army, Retired; Joseph Peyronnin, Associate Professor, Journalism, Hofstra University & Contributor, Huffington Post. Moderator: Bradley Gerstman, Esq., Partner, Gotham Government Relations
Using Media to Establish Your Brand (Sponsored by Briarcliffe College) – Media is a powerful tool, if you know how to use it. Both the traditional news media and social media play pivotal roles in establishing your brand and growing your enterprise. This panel will offer tips, advice and best practices to help you fast-track your way into gaining the public’s attention. With Judy Smith-Bellem, Principal, Sanna Mattson MacLeod, Inc.; Karin M. Caro, CEO & Founder, BluChip Marketing & President, The Daily Blu; John Doyle, Technology & Communications Director, Alure Home Improvements; Kevin Kelly, President & CCO, BigBuzz Marketing Group. Moderator: Donna Drake, Founder & Host, Live It Up! with Donna Drake
Inside Secrets: The News Media Tells You How To Pitch Them – Successfully pitching the news media isn’t easy, and it’s even harder in the New York market where every second counts. A panel of journalists will tell you how to prepare for dealing with the media and how to construct a viable pitch. With Carol D’Auria, Reporter, 1010WINS; Josh Einiger, Reporter, WABC-TV; Peter Haskell, Reporter, WCBS Newsradio 880; Enez Paganuzzi, Planning Manager, NBC New York; Jason Molinet, Online News Editor, New York Daily News. Moderator: Katherine Heaviside, President, Epoch 5 Public Relations
THREE SPECIAL CASE STUDIES (Sponsored by North Shore-LIJ Health System): The ALS Ice Bucket Challenge – Three separate workshops designed specifically for nonprofits to better understand viral campaigns and fundraising via social media. Session one focuses on the campaign itself and the elements needed to create a successful viral campaign. With Lon S. Cohen, Communications Director, ALS Association Greater New York Chapter; Chris Dessi, CEO, Silverback Social; Jake Mendlinger, Account Manager, Zimmerman Edelson, Inc. Moderator: Paule T. Pachter, A.C.S.W., L.M.S.W., CEO, Long Island Cares, Inc., Session two looks at how grassroots fundraising is vital to nonprofit success today. Session three offers an up-close look at the need for transparency and instantaneous response in today’s 24/7 news cycle. Each panel discussion features ALSA insiders to provide firsthand information.
NETWORKING BREAK Sponsored by Hofstra University and WCBS New York/WLNY10/55
SESSION II PANELS:
Ebola Hits the U.S.: Behind the News of Disease Outbreaks– With major health crises developing around the world, New Yorkers want to know: Can it happen here? Densely populated and hugely-trafficked airports appear to make New York a prime target. Is the media telling us what we need to know? With Dr. Bruce E. Hirsch, FACP, AAHIVS, Attending Physician in Infectious Diseases, North Shore-LIJ Medical Group; Jordan M. Darrow, President, Darrow Associates, Inc.; Michael Goldstein, CEO & Founder, MediChat MD & Consultant, Google Heath; Bruce Lambert, Reporter, The New York Times (Retired); Moderator: Terry Lynam, Vice President, Public Relations & Chief Communications Officer, North Shore-LIJ Health System and Chair, Board of Directors, Fair Media Council
When Not Even Death Becomes You – Entertainment reporting: Where is it headed? Is this a natural evolution of the paparazzi and the death of Diana? A byproduct of the British invasion into American media? Experts tell all. With Christal Young, Entertainment Reporter, WNYW/FOX 5; Dan Beck, Dan Beck Enterprises – Artist Management/Marketing & Trustee, Music Performance Trust Fund; Jerry Barmash, Reporter, 77 WABC. Moderator: Stacey Sweet, Host, Life Is Sweet TV
A Real Life WHODUNIT? How Media Covered the Shooting At Oheka Castle – It’s the breaking news story that contained all the elements of a TV movie: power, glamour and quite possibly, greed. Coverage ranged from breaking news and investigative reporting to celebrity and gossip sites. Did the media go too far? What are the rights of the people involved? Will the coverage impact the criminal case? With Timothy Bolger, Managing Editor, Long Island Press; Greg Cergol, Reporter, NBC New York; Mike Xirinachs, Reporter, WCBS Newsradio 880; Frank MacKay, Host, Turning Point & Host, Breaking It Down; Nicholas Pasquarello, Assistant Prof., Criminal Justice, Briarcliffe College & Sergeant, NYPD (Retired)
Inside Newsrooms Today – Get inside information in this roundtable discussion of the stories reporters are working on right now. This mashup conversation will illustrate how not all media is alike in its approach, storytelling and decisions on what will be tomorrow’s headline news. With Josh Einiger, Reporter, WABC-TV; John Houseman, Executive Producer, FiOS1 News; Joseph Shaw, Executive Editor, The Press News Group & Editor, The Southampton Press; Marla Diamond, reporter, WCBS Newsradio 880; Peter Facini, Managing Editor, WNYW/FOX 5; Amy Waldman, Senior Executive Producer, PIX11 News; Kari Patey, Assistant News Director, NBC New York
THREE SPECIAL CASE STUDIES: Session one focuses on the campaign itself and the elements needed to create a successful viral campaign. Session two looks at how grassroots fundraising is vital to nonprofit success today: With Alison Morris, Business Reporter, WNYW/FOX 5; Jeffrey Reynolds, CEO, Family & Children’s Association; Robert Tuchman, Board Member, ALS Association Greater New York Chapter & President, Goviva.com; Moderator: Chris Wright, Managing Director, Protiviti; Session three offers an up-close look at the need for transparency and instantaneous response in today’s 24/7 news cycle. Each panel discussion features ALSA insiders to provide firsthand information.
SESSION III PANELS:
Behind the Scenes in News Today: A fast-paced look at local and national court decisions, newsroom maneuverings and public tampering that impacts the news you watch and read everyday. From Suffolk County PD’s need for ‘refresher courses’ in the First Amendment and a News12 New Jersey reporter’s on-air meltdown to the Alaskan reporter’s admission that led to her resignation, our panelists tell all. With Frank Eltman, reporter, Associated Press; Kieran Crowley, Investigative Reporter, New York Post (former); Rashed Mian, Multimedia Reporter, Long Island Press; Michael Martino, Press Secretary, Nassau County Dept. of Public Works. Moderator: Christopher Hahn, External Relations Director, PSEG-LI
Crisis Management: Handling A Hostile Press – From Malaysia Airlines’ duel disasters to Target’s data breach to the NYPD’s Twitter campaign gone awry, listen to experts tell you what went wrong with these and other situations and what could’ve been done to avoid the epic fail list of 2014. With Barbara Nevins Taylor, consumermojo.com; Anthony Manetta, President/CEO, Standard Advisors Group; Justin Meyers, Assistant County Executive/Sr. Director of Communications, Suffolk County. Moderator: Diane Masciale, General Manager, WLIW21
Using Media to Establish Your Brand (Sponsored by Briarcliffe College) – Media is a powerful tool, if you know how to use it. Both the traditional news media and social media play pivotal roles in establishing your brand and growing your enterprise. This panel will offer tips, advice and best practices to help you fast-track your way into gaining the public’s attention. With: Greg Sleter, Senior Editor, ICD Publications; Gordon Tepper, Communications Director, City of Long Beach, N.Y.; Joe Dowd, Adj. Professor, Journalism, St. Joseph’s College & Suffolk Community College; Rich Kruse, Founder, ExecuLeaders. Moderator: Richard Rose, Reporter/Anchor, WLNY/TV55 & CBS New York
THREE SPECIAL CASE STUDIES (Sponsored by North Shore-LIJ Health System): The ALS Ice Bucket Challenge – Three separate workshops designed specifically for nonprofits to better understand viral campaigns and fundraising via social media. Session one focuses on the campaign itself and the elements needed to create a successful viral campaign. Session two looks at how grassroots fundraising is vital to nonprofit success today. Session three offers an up-close look at the need for transparency and instantaneous response in today’s 24/7 news cycle. Each panel discussion features ALSA insiders to provide firsthand information. With Chris Dessi, CEO, Silverback Social; David Chauvin, Vice President, Zimmerman Edelson; Jeffrey Weir, Communications Director, PSEG-LI; Lisa Ritchie, Public Information Officer, LIRR; Moderator: David North, Reporter/Anchor, WALK Radio
Creating A Multimedia Plan With Limited Resources-Save yourself from being overwhelmed by today’s media choices by creating a strategic multimedia plan that streamlines your efforts and maximizes your effectiveness. With Kevin Kelly, President & CCO, BigBuzz Marketing Group; Chris Tuttle, CEO, Tuttle Communications, Inc.; Beth Granger, Founder/CEO, Beth Granger Consulting; Jake Mendlinger, Account Manager, Zimmerman Edelson, Inc. Moderator: Karen Garvey, TheAnswersUnlimited
This is the largest conference in the country to bring the media together with the public. Sponsorship and exhibitor packages are available, in addition to individual tickets. (Last year’s event sold out, so don’t delay in reserving your seat.) For sponsorship opportunities (all-new packages and pricing) click here or download the sponsorship flyer or call 516-224-1860 ext. 706. *Tickets are nonrefundable